.....
FM 33-1<Snip>
PROPAGANDA MEDIA
"Propaganda Media" is based upon "Psychological Operations Field Manual No.33-1" published in August 1979 by Department of the Army Headquarters in Washington DC; and "Psychological Operations (PSYOP) Media Subcourse PO-0816" by The Army Institute for Professional Development, published in 1983
PROPAGANDA MEDIA Propaganda Media are categorized by methods of dissemination: face-to-face (interpersonal), audiovisual, audio, and visual.
Face-to-face (interpersonal) communication is the most effective means of transmitting a persuasive message. It is employed in rallies, rumor campaigns, group discussions, lectures, show-and-tell demonstrations, social organizations, social activities, entertainment, and individual person-to-person contact, all providing a participating experience for the individual or group to recall later.
Audiovisual media such as television, electronic tape recordings, and sound motion pictures are the second most effective means of communication available to the psychological operator. Effectiveness is based on seeing and hearing the persuasive message. These media are an excellent means of transmitting persuasive messages and eliciting a high degree of recall.
Audio media (loudspeakers and radio) lend themselves to the transmission of brief, simple messages and to personalization by use of the human voice. They require little or no effort by the audience, and generally, they have more appeal than visual media. Also, the barrier of illiteracy may be more easily overcome with audio media than with visual media (printed material).
Visual media can transmit long, complex material. Animated or still cartoons may be used to convey themes to illiterate and preliterate target audiences. Visual media generally have the least amount of popular appeal.
Themes are reinforced and the target audience given broad coverage by using several media to deliver the same basic message. For example, radio and television can augment leaflets; face-to-face communication can support newspaper circulation.
CRITERIA FOR SELECTION OF MEDIA Acceptability and credibility. A complete target analysis will indicate how acceptable and credible a particular medium is to the target audience.
Availability. The availability of media, the mechanical capability of message production, and the capability to deliver the message, as well as the ability of the audience to receive and understand it are important.
Timeliness. Production and dissemination lag for each medium must be considered. For example, a medium requiring a long production or dissemination time would not be suitable for a message exploiting a target of opportunity.
Quantity. The media selected should be mixed, one medium reinforcing the other, and delivered in sufficient volume to insure that the entire target is exposed to the message. Care, however, is required to prevent counterproductive over saturation of the target audience. This requires analysis of intensity and timing of propaganda dissemination.
Themes. The theme to be conveyed will have a bearing on the selection of the best media to transmit the message.
Suitability. The media selected must be suitable for the target. The language selected, vocabulary, and level are also important factors. For example, it would not be appropriate to use newspapers or other printed text to deliver a message to an illiterate audience. A professional journal might be the most suitable means of reaching a professional audience.
<More>
The more you know about how they are trying to manipulate you, the less likely you are to be affected by it. :)
If you're really good, you can use it against
them! :evilgrin: