Wonderful read from Kristof: Obama and the rebranding of the US. Will make you proud.

[Hamlette]

The other day I had a conversation with a Beijing friend and I mentioned that Barack Obama was leading in the presidential race:

She: Obama? But he’s the black man, isn’t he?

Me: Yes, exactly.

She: But surely a black man couldn’t become president of the United States?

Me: It looks as if he’ll be elected.

She: But president? That’s such an important job! In America, I thought blacks were janitors and laborers.

Me: No, blacks have all kinds of jobs.

She: What do white people think about that, about getting a black president? Are they upset? Are they angry?

Me: No, of course not! If Obama is elected, it’ll be because white people voted for him.



She: Really? Unbelievable! What an amazing country!

We’re beginning to get a sense of how Barack Obama’s political success could change global perceptions of the United States, redefining the American “brand” to be less about Guantánamo and more about equality. This change in perceptions would help rebuild American political capital in the way that the Marshall Plan did in the 1950s or that John Kennedy’s presidency did in the early 1960s.

http://www.nytimes.com/2008/10/23/opinion/23kristof.html?_r=1&oref=slogin