Age, al Natural. Dove pro-age commercials banned from T.V. find a home on the web.

[Dover]

Fix the Lines on My Screen!
BY BELINDA ACOSTA



An image taken from Dove's Proage commercial, deemed inappropriate and banned from airingTalk about synchronicity. First, a friend forwarded me the Web site for the Dove Proage commercial banned from TV because it was deemed inappropriate ( http://www.doveproage.com/home.asp ). In the commercial, several middle-aged women pose seminude with shocking candor (discreetly crossed arms, legs, and well-positioned camera angles mask the "no-no" zones). The shock was not in their nudity but in seeing real, middle-aged women presented in a caring, dignified manner. The commercial and the ad campaign (for products aimed specifically to us old broads) have created a spirited online discussion about beauty, aging, and the desire to see a broader palette of women in popular culture..cont'd


http://www.austinchronicle.com/gyrobase/Issue/column?oid=oid%3A451634

[sarge43]

1. One of these days the executives will figure out

telling a fair share of consumers they're 'inappropriate' might cut into the bottom line.

[Callalily]

2. This commercial

is tastefully executed! I can't believe that they pulled this! Oh wait . . . yes I can. How sad!

Maybe if we seized the power we wield, closed our wallets, and appreciated the hard knocks our bodies have endured, the rest of the pop culture will follow. Yes, this age-group should close their wallets. That message would certainly ring loud and clear!

edit = added quote and comment

[fasttense]

3. A very beautiful commercial

Makes me feel almost proud to be nearly fifty.

[mntleo2]

4. I LOVED IT!

After watching anything on TV, any ad or the movies, I often look in the mirror and think it is all over for me. I do not care so much about getting old, I often tell people proudly when they try to pretend I am young that look, at 54 I have earned every grey hair on my head and I am proud of it. I like being an older woman, a mentor, a grandmother, but what I do not like is how invisible we get and this commercial makes us visible again. I like that!

Love
Cat In Seattle

[tanyev]

5. You know there would have been no problem with a 19 year old

borderline anorexic in the same pose.

:eyes: