This Holiday Season, Sexism Won’t Sell

[redqueen]

http://missrepresentation.org/advertising/this-holiday-season-sexism-wont-sell/

Over the next few weeks, millions of people in this country (and in places all around the world) will spend many millions of dollars on gifts for family, friends and loved ones. So what better time to take action around spending habits? Voting with our money is one of the most powerful ways we can impact the society we live in.

That’s why we’re launching a campaign on Twitter, inspired by Girls For a Change, to keep track of all the positive choices we make when buying gifts this year. If you see a product or advertisement that misrepresents or degrades women – whether in a store, online or in a magazine – here’s what you can do to make a difference:

On Twitter, post a description or a picture of the offensive item with this hashtag: #notbuyingit

(snipped example)

If enough of us publicly tell these companies that we won’t buy into their offensive advertising or products, we can get their attention and see real change happen! In the past few months alone we’ve seen corporations as big as JCPenney and Gymboree change practices in reaction to public outcry.

More at the link. It's a great site and worth checking out if you haven't already.

[niyad]

1. k and r--thank you for posting this.

have been doing this for decades, as have so many--but this should definitely help

[femrap]

2. K and R

there are so many things that women should not buy...hell, any shoe w/ a heel over 2". $25 mascara. thongs....geez, they chafe...don't wear anything...much cheaper.

I'd buy warm socks if you live in a winter climate. And toe warmers. I'd buy yarn and knit a scarf....and don't buy anything made in China.

I always try to buy from local artists..jewelry, paintings, clothing.....or just buy second-hand stuff.

[redqueen]

3. Posting a link to the twitter feed...

http://twitter.com/#!/search?q=%23notbuyingit

:)