Sailors take aim at new recruiting slogan

[unhappycamper]

Screengrab from the Navy's video for the service's new slogan.


Sailors take aim at new recruiting slogan
By Philip Ewing - Staff writer
Posted : Sunday Oct 11, 2009 9:27:34 EDT

The Navy’s new recruiting slogan, “America’s Navy: A global force for good,” was designed from the outset to motivate existing sailors as much as to entice young people to enlist.

But according to reactions by Navy Times readers in the week since the slogan was made public, that plan isn’t working.

“Holy cow! This is getting really stupid. Why do we need to change our slogan again? I don’t think it describes the Navy at all,” said Machinist’s Mate 1st Class (SS/SW) Michael Dayton, stationed at Puget Sound Naval Shipyard in Bangor, Wash.

~snip~

Their reasons were many. Several sailors said they worried the new slogan was wrong for the Navy’s reputation as a combat force.

“This bumper-sticker jingle would look good on a flower-toting cart, but when an (aircraft carrier) that displaces over 100,000 tons pulls up off your coast, generally the thought is, ‘Oh crap, the U.S. Navy is here,’” said Information Specialist 1st Class (SW/AW) Joshua Forman, of the 2nd Fleet Military Intelligence Operations Center.


Rest of article at: http://www.navytimes.com/news/2009/10/navy_slogan_101109w/

[imdjh]

1. "America's Navy - You in deep shit now."

[geckosfeet]

2. Sounds like a slogan for a reformed babtist church.

[Selatius]

3. While the US can do good, I wouldn't say the US is exactly a force for good in the world.

The history texts seem to paint a less flattering picture about the US being a "force for good."

[Captain Hilts]

5. The USN does a huge amount of disaster relief around the world. nt

[KatyaR]

4. "Oh crap, the U.S. Navy is here."

I think that would be a perfect slogan . . . .