The tears of Snow
The first TV briefing by Bush's new press secretary was a weepy triumph -- but is it too late for style points to matter?
By Michael Scherer
May 17, 2006 | WASHINGTON -- Tony Snow, the president's new press secretary, wants you to know that he has feelings, he hurts, and he needs a coffee cup to get through his day. Not 30 minutes into his first televised White House press briefing, the man was choking back tears. A television reporter asked why he was wearing a yellow Lance Armstrong bracelet, which flashed each time Snow reached for his paper coffee cup on the podium. "Because I had cancer last year," Snow said. And then he lost his breath. "It's going to sound stupid, and I will be personal here but, um... I'm having my Ed Muskie moment," Snow said, referring to the 1972 Democratic presidential candidate who appeared to have cried on the campaign trail. "I lost my mother due to cancer when I was 17," Snow continued. "The same thing, colon cancer."
Tears had been fatal for candidate Muskie, the Democratic front-runner who never got the nomination after appearing emotionally unstable. But for press secretary Snow, the tears were golden, appearing as anything but forced or phony -- a revolutionary act of sincerity from a discredited pulpet. They were, by all rights, the involuntary expression of a real man who feels blessed to be alive and honored to serve his country in the impossible job of selling George W. Bush, a president with a 32 percent approval rating. "I don't see it as a personal sacrifice to answer a call from the president of the United States to come and serve," said Snow, the 50-year-old native of Ohio, channeling dialogue from Aaron Sorkin's "West Wing." "That's one that still gives me chills. I mean, I go to the end of that lawn, I look back at the pillars and think, 'Man, I'm working here.'"
By the end of the briefing, 40 minutes later, the reviews were raves. Snow had apparently passed his initiation rite. Members of the press corps were thankful for warm blood. As they packed up their notebooks, they were visibly giddy, offering approbations like, "That was A-1" and "It's going to be fun." Even Helen Thomas, the briefing room's matron saint and the press secretary's principal scourge, admitted to being moved by the new guy. "I thought he had a lot of charm," she was overheard saying loudly. "But he didn't answer the questions."
There, of course, is the rub. Snow, true to his name, is no model of transparency. "Al-Qaida doesn't believe in transparency," Snow quipped at one point. In a matter of minutes, he refused to discuss recent reports on phone company data mining; White House relations with Arnold Schwarzenegger; the president's views on contraception; or Karl Rove's plans to resign if indicted...
http://www.salon.com/news/feature/2006/05/17/snow/