http://www.hollywoodreporter.com/hr/content_display/news/e3i64ab5b30222e725ff274c4907e5fa45bMSNBC pact puts coverage in 27 U.S. locations
President-elect Barack Obama is on his way to the big screen, thanks to a deal between MSNBC and Screenvision that will put the news channel's inaugural coverage in 27 theaters around the country.
Free tickets are being handed out via MSNBC.com to see the inauguration and parade from 11 a.m.-3:30 p.m. ET at the 27 theaters run by 11 exhibitor partners in 21 markets. Midday Tuesday isn't necessarily a big movie time, so it helps to fill the theater -- and boost popcorn and soda sales -- at a time when it's not usually busy.
That means that Keith Olbermann, Rachel Maddow, Chris Matthews and other MSNBC and NBC personalities will play the big movie screen in addition to the usual MSNBC cable and satellite stream. MSNBC won't be in high-definition until the second quarter, but both the channel and Screenvision say the quality will still be high.
"It'll look great," MSNBC president Phil Griffin said. "We're thrilled about it."
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