How to flip 10% of Moderates (and Liberals) on healthcare reform

[Kurt_and_Hunter]

It is striking to see how all persuadables (moderates and liberals) swing ten points while the unpersuadables (conservatives) do not.

_____________________

5. As you may know, Barack Obama has proposed a plan to change this country’s health care system. From what you
have seen or heard about what he has proposed, what is your OVERALL opinion of Obama’s health care reform
plan – do you favor it or oppose it?
Favor Oppose DK
CURRENT TOTAL 40 49 11 =100
Men 38 53 9 =100
Women 42 45 13 =100
Republicans 15 78 7 =100
Democrats 72 17 11 =100
Independents 26 62 12 =100
Conservative 23 68 9 =100
Moderate 44 44 12 =100
Liberal 68 22 10 =100

6. Now I’m going to read you some SPECIFIC proposals people have made to change the health care system. As I
read each one, please tell me if you personally favor or oppose this change. Here’s the (first/next) proposal….
(INSERT ITEM—READ AND RANDOMIZE)
READ AS NECESSARY: Do you favor or oppose this proposal (to change the health care system)?
ALWAYS ASK ITEMS a-c AS A GROUP, IN ORDER:
Favor Oppose DK
a. Requiring that all Americans have health insurance,
with the government providing financial help to
those who can’t afford it
59 36 5 =100
b. Requiring most businesses to offer health insurance
to their employees, with tax incentives for small
business owners to do so
75 20 5 =100
c. If health coverage is required for everyone,
imposing fines on individuals who don’t obtain
coverage and on larger businesses that don’t offer it
28 62 10 =100
d. Requiring health insurance companies to cover
anyone who applies, even if they have a pre-existing
medical condition
76 19 5 =100
e. Creating a government-administered public health
insurance option to compete with private plans
50 42 8 =100
f. Creating a new insurance marketplace – the
Exchange – that allows people without health
insurance to compare plans and buy insurance at
competitive rates
81 13 6 =100
g. Preventing insurance companies from dropping
coverage when people are sick
59 38 3 =100
h. Imposing a tax on insurers who offer the most
expensive health plans, the so-called Cadillac plans,
to help pay for health care reform
34 55 11 =100

7. Now please think about the proposals I just described to you. ALL of these proposals are included in Barack
Obama’s health care reform plan. Having heard these details, what is your OVERALL opinion of Obama’s plan –
do you favor it or oppose it?
Favor Oppose DK
CURRENT TOTAL 48 43 9 =100
Men 43 49 8 =100
Women 52 38 10 =100
Republicans 18 74 8 =100
Democrats 83 10 7 =100
Independents 34 57 9 =100
Conservative 26 68 6 =100
Moderate 54 35 11 =100
Liberal 79 16 5 =100


http://www.newsweek.com/media/84/1001_ftop_v2.pdf

[LonePirate]

1. Obama needs to deliver a prime time national address to state these HCR components

He has to stop letting the ignorant and obstructionist right frame the debate.

[drm604]

2. Obviously informed opinion will be different from uninformed opinion.

We need to somehow get information to people. Unfortunately we have to do it over the orchestrated din of misinformation.

[rucky]

3. Also sways independents by 8%

Even 2 republicans.