GOP reserves $1.75M for ads in Calif. Senate race

[ccharles000]

WASHINGTON -- Republicans have reserved $1.75 million for television ads to help Carly Fiorina in the final week of the California Senate race.

The commitment signals GOP optimism about unseating three-term Democratic Sen. Barbara Boxer in November. The Republicans plan to target the Los Angeles market and the money would buy enough air time for viewers to see an ad - at least in part - 10 times.

Amber Marchand, a spokeswoman for the National Republican Senatorial Committee, confirmed the decision to invest in the bid of former Hewlett-Packard CEO Fiorina. She called the race "a highly competitive pickup opportunity for Republicans."

Previously, the committee had declined to say where it would be putting its money going into the Nov. 2 election.

http://www.washingtonpost.com/wp-dyn/content/article/2010/07/26/AR2010072604744.html

[onenote]

1. according to opensecrets.org fiorina has under a million on hand, Boxer has 11 million

That 1.75 million will last about a nano second in a state like california.

http://www.opensecrets.org/races/summary.php?id=CAS1&cycle=2010

[DrToast]

2. Sounds like a waste of money to me.

[Historic NY]

3. Make them burn every dime.