Chevron pulling sponsorship of 'PBS NewsHour'
Andrew S. Ross
Tuesday, November 8, 2011
snip...
At the end of the year, the San Ramon company is pulling its sponsorship of the show, which it has underwritten to the tune of $2 million a year for the past four years.
"We constantly review which media we use to reach our target audience given our yearly budget and specific goals," Brent Tippen, a Chevron spokesman, told the New York Times, which reported the story Monday. "We hope that we will be able to partner with them again at some point in the future."
In its story, the Times noted that the PBS ombudsman, Michael Getler, took the company to task in September over one of its spots. Getler had focused on an assertion from one character that "every penny and more (of Chevron's profits last year) went into bringing energy to the world."
Responding to a number of viewer complaints, Getler said the words "sound implausible, at best, to my layman's ears and then up the scale to misleading. So I count myself as among those troubled by the assertion and the lack of a convincing explanation that laymen can understand."
Surely, that wouldn't have had anything to do with Chevron is pulling its sponsorship?
Read more:
http://www.sfgate.com/cgi-bin/article.cgi?f=/c/a/2011/11/07/BUN11LRJ9P.DTL#ixzz1d8HPDaEI