The Obama administration is courting the pan-Arab television network Al Jazeera in an attempt to improve a history of testy relations with one of the most influential news outlets in the Middle East.
The new policy of engagement has been apparent in recent weeks as a State Department media outreach office in Dubai, United Arab Emirates, has sought to place Arabic-speaking diplomats on Al Jazeera to lay out Washington's talking points about the protests roiling the region.
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Al Jazeera is crucial because so many households in the Middle East turn to it in times of turmoil, said Dana Shell Smith, deputy assistant secretary for international media engagement, an office created last summer to reach out to such outlets.
"If we are not in the conversation, people will be speaking for us or about us," said Shell Smith, who speaks Arabic. "We need to make sure we are out there speaking for ourselves."
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The State Department has assigned staff in media hubs such as London, Dubai and Brussels to field requests from Al Jazeera and other Arabic-language media.
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The U.S. government has a tense history with Al Jazeera. Many U.S. citizens got their first exposure to it after the Sept. 11, 2001, attacks, when it broadcast a taped message from Osama bin Laden, its logo emblazoned in the corner of the screen.
Former Secretary of Defense Donald H. Rumsfeld once accused it of spreading "vicious, inaccurate and inexcusable" reports about U.S. actions in Iraq.
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http://www.latimes.com/news/nationworld/world/la-fg-al-jazeera-20110207,0,7680421.story