H&M Ad - the coolest monkey in the jungle - Boycott them

[iluvtennis]

Link to tweet

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I will no longer allow my teen girls to spend my hard earned money at H&M ever again. It is absolutely appalling that they would put out such a racist ad. I thought this was 2018, not 1948.

[tazkcmo]

1. Wow

Speechless.

[NightWatcher]

2. Was that photoshopped maybe by the ad agency?

I've seen t-shirt websites where they use the same body shot and just switch out the hundred or so t-shirts and you know the model never actually tried on the multiple shirts.

I'd hope that there is no one who might've been at a model shoot and saw this and said nothing. It'd still be horrible if someone shopped it, but it'd be slightly better than if someone tossed this kid a shirt and then took a picture while everyone from management to craft services stood by silently.

[The Polack MSgt]

3. Good Lord

Who the fuck approved this?

How...

[Ferrets are Cool]

4. I really do NOT understand how this could get through

all the hoops and make it to market. UNBELIEVABLE!!

[janterry]

6. There were no african-american

executives reviewing the ad.

Diversity helps

[Ferrets are Cool]

8. Even in this climate, its incredible that they could be this

blind/stupid/ignorant.

[maxsolomon]

12. H&M is based in Sweden

So, not so many African-American Executives, likely.

[underthematrix]

5. This ad really pissed me off

Link to tweet

[underthematrix]

7. This is about denial and envy

Link to tweet

[mythology]

9. I've never heard of this company before

But this strikes me as a very unfortunate accident rather than racism being company policy. I can't see a big company thinking that being racist is a good business plan.

[maxsolomon]

11. You've never heard of H&M?

Where do you live?

[Mosby]

14. Why is that odd?

I only heard of them because a saw a commercial with that soccer player.

[maxsolomon]

16. because it's a popular brand basically all over the planet.

I note that you have heard of them.

[NCTraveler]

15. H&M is for trend followers.

I wasn't aware of their brand until I did a case study on them in college.

[maxsolomon]

17. H&M is for young people who can't afford to shop at Barneys or Nordstrom.

"Trend followers" makes you sound like a snob.

[NCTraveler]

20. That doesn't make sense.

H&M is known for being a trend setting company. How in the world does that make me sound like a snob? Too funny. Sometimes wanting to call someone a name comes before all else.

Nothing trendy here.

http://about.hm.com/en.html



And a majority of their online presence is geared toward adults. They do have robust and trendy options for "children" as well.

[maxsolomon]

21. "trend followers" isn't snobbery?

its the same as the fun people have disparaging "hipsters".

I suppose that's reverse snobbery.

[LanternWaste]

25. Could you explain how it's a pejorative?

I'm not clever, and both the simple and the complex elude me.

Could you specifically explain how it's a pejorative?

[Kimchijeon]

10. More like unfortunate oversight

They didn't anticipate the overreaction from the "everything is racist" brigade and the actual racists who would gloat, giggle and make fun.

What an expensive goof up for them. The one I saw was from the UK site though, maybe it wasn't as much of a 'this might be racist' thing on the radar? Just a guess.

[cwydro]

13. Ive never heard of this company.

So no point in my boycotting it.

[maxsolomon]

18. where do you live?

they have stores in 62 countries.

[cwydro]

22. NC.

But I don’t remember the last time I set foot in a mall lol.

I’m not a big shopper type.

[maxsolomon]

23. that 'splains it.

I thought maybe you lived in Wales...

[cwydro]

24. No.

But I hope to soon.

Yeah, I have too many clothes as it is lol.

No need for me to find a place to buy more!

[iluvtennis]

19. H&M is in just about every mall here in California. Very popular with preteens and teens