Trump-branded condo tower sues for right to erase his name

[DonViejo]

By VERENA DOBNIK, Associated Press
Published 16 Hours Ago

NEW YORK (AP) — There was a time when brassy letters spelling "Trump" had money-making allure. But now the board of a 376-unit luxury condominium tower on Manhattan's West Side is asking a court to declare that it has the right to yank President Donald Trump's name off the building if enough residents decide they don't like his politics.

The condominium board for the 48-story building overlooking the Hudson River filed a lawsuit last week in state court against DJT Holdings LLC, a company controlled by the Trump family.

The building was once part of a multi-tower Trump project called Trump Place, built in partnership with Chinese investors. But the Republican president's connection to it today is a licensing agreement from 2000 in which he allowed his name to be used to market the building. Big letters spelling out "Trump Place" adorn the building's side.

In its lawsuit, the board said it hasn't taken any position yet on whether the Trump name should be removed from the property at 200 Riverside Blvd. It's only asking the court to rule that the licensing agreement does not require use of Trump's name.

more
https://www.cnbc.com/2018/01/11/the-associated-press-trump-branded-condo-tower-sues-for-right-to-erase-his-name.html

[5X]

1. for a guy that put everything in his "brand"

his brand couldn't be any lower.