Mogul’s Latest Foray Courts Jews for the G.O.P.
A Republican group backed by the casino magnate Sheldon Adelson is starting a new effort in battleground states to win over Jewish voters who could be persuaded to turn away from President Obama and support Mitt Romney.
The group, the Republican Jewish Coalition, plans to begin a multimillion-dollar advertising campaign in the coming weeks called My Buyers Remorse, targeting voters in Florida, Ohio and Pennsylvania, aides said. The campaign uses testimonials from people who say they regret supporting Mr. Obama because of his economic policies and his posture toward Israel, in hopes of cutting into the wide advantage Democrats have held over Republicans among Jewish voters.
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We dont need to get a majority of the vote to win, said Matt Brooks, executive director of the Republican Jewish Coalition. When we take votes away from Democrats, we are taking votes from a key part of their constituency.
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There is a very large chunk of the Jewish community that is very Democratic that cant be eaten into, said Mik Moore, founder of the Jewish Council for Education and Research. There is a fight for maybe 10-15 percent, but nobody is underestimating the impact that the massive independent spending can have on the campaign.
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http://www.nytimes.com/2012/07/25/us/politics/adelsons-latest-foray-courts-jews-for-the-gop.html?_r=1&ref=global-home