About those companies that dropped the NRA

[sarisataka]

I work for one {no I won't say which one}. As Mondays typically have high call volume some of us are added to the customer service lines. We soon noticed we were getting calls about the NRA and so a memo was released- neither agree nor disagree with the caller but thank them for their opinion and report the call.

At the end of the day 6.3% of the calls were reported as referencing discontinuing the NRA discount. Anything over 2% is considered a significant deviation from standard numbers.

100% of the calls were negative. Not a single caller who mentioned the NRA was supportive of the corporate action.


Not saying our company will change its decision anytime soon, but we have been told to continue reporting each call and whether the caller is commenting positively or negatively.

[sinkingfeeling]

1. So 100% of the calls were NRA supporters?

[Glamrock]

2. Try rereading the post

[sarisataka]

3. I have to walk past the manager

of the call center on my way out. I stuck my head in and asked what the numbers were.

When I asked if there was even one call that was supportive of dropping the NRA he shrugged and shook his head no.

[SharonClark]

4. 100% is hard to believe. What about email comments?

Do you know if the NRA or state repugs put out an alert?

[samir.g]

5. nra is always putting out alerts

That how they do.

[sarisataka]

6. Email doesn't come to our group

although we may hear, informally, what their totals are running

Not sure if there was any coordinated effort- we take calls nation wide and I did not see enough to determine if there was a pattern

[Voltaire2]

7. 100% NRA callers. Impressive.

They are organized.

That was your point, right?

[sarisataka]

10. They know how

to make themselves heard

[Atman]

8. Why would anyone call to say "I support you?"

It's Marketing 101. People only call to complain.

[sarisataka]

11. In the long run all corporations care about

is their bottom line. I have no illusion that I work for an altruistic one.

If an action turns out to be bad for business, all they hear are complaints and do not see any increase in revenue, it will quietly be changed once the public has moved on.

[JI7]

9. That makes me think even better off the companies dropping them

[tavernier]

12. Somebody is lying.

[Atman]

14. No, NRA just assembled a phone bank.

Wouldn't surprise me in the slightest. How tough would it be to get a bunch of their members to volunteer to spend the day making phone calls?

[sarisataka]

21. Realistically it could be done

with 40-50 people

It will be interesting if it sustains

[EleanorR]

20. Ayep nt

[Hoyt]

13. Must have been all white wing gunners.

[Locut0s]

15. IMHO it's that 2% figure that needs to change...

6.3% is not significant IMHO. Any change ANY company makes is going to upset SOME of their customers. There's just no way to keep everyone happy. And any decision that you make that takes any kind of moral or political stance will upset more. Which doesn't mean companies shouldn't make such statements, quite the opposite. But a 6.3% negative feedback rating is not serious imho. Especially when organizations like the NRA will almost certainly be putting together smear campaigns to call all these companies to complain, whether they are customers or not.

[sarisataka]

22. I don't know how

metrics are determined. All I know is call volumes and categories are predicted fairly well. They tell me 2% change is considered worthy of notice; if it sustains several days it is considered a trend

[BigmanPigman]

16. I wrote emails to Amazon and Fed Ex.

They are holding firm for now I read.

[NoMoreRepugs]

17. 6 million+ NRA MEMBERS in a country of 300+ million...

And somehow they can control a debate? Shameful.

[IronLionZion]

18. People rarely call anyone in support, it's almost always complaints

same with politicians. We rarely call our Dems and let them know they did good on something, but we like to chew them out when they screw up.

[Cha]

23. Too bad the Positive ones, who like your company's action..

is not calling in.

Of course the NRA types would call to