Johnnie Walker is being replaced by Jane (on some bottles)

[IronLionZion]

http://money.cnn.com/2018/02/27/news/companies/johnnie-walker-women-jane-walker/index.html



Scotch drinkers, meet Jane Walker.
For the first time ever, the top-hatted man who appears on bottles of Johnnie Walker whiskey is being replaced by a woman.

Johnnie Walker, which is owned by liquor giant Diageo (DEO), said Monday that it will launch a special edition of its Black Label blend next month featuring the female logo.

"As a brand that has stood for progress for nearly 200 years, Johnnie Walker is proud to take this next step forward by introducing Jane Walker as another symbol of the brand's commitment to progress," it said in a statement.

Priced around $34, the special edition bottles will go on sale in the U.S. in March to coincide with Women's History Month and International Women's Day.

It's the latest effort to feminize a well known brand. Last month, country music star Reba McEntire was cast as KFC's first woman to play its iconic pitch person, Colonel Harland Sanders.

Celebrate women's history with some needlessly gendered whiskey and feminized fried chicken.

While some people applauded Diageo's efforts, some women said they found it patronizing or cynical.

"Let's be SO equal we need a specific bottle. How are people this stupid. HOW?" tweeted Ashley K. Wilt.

"I don't see this as a symbol of gender equality," wrote Diana Pardo, whose Twitter biography describes her as a communications consultant. "All I see is a marketing strategy to increase sales."

I can see the patriarchy collapsing already.

There's more pandering at the link above.

This type of feminist marketing has been more effective in the past:

[zipplewrath]

1. On the other hand

I'll laugh my butt off when some guy complains because they served him THE EXACT SAME SCOTCH from a bottle that said "Jane Walker" instead of Johnny.

It reminds me of the golfers that won't use a ball that is pink, or is called a woman's ball, but they will pay extra for basically the same ball that is targeted "for slower swing speeds" (say, like what many women have????)

[Deb]

2. I'll wait for a bottle of Jill Daniels

Honest mockery of the competition is always more fun.

[zipplewrath]

4. This could be fun

Julie Beam?
Southern Bell?

Of course some might have to go in reverse:
Old Speckled Rooster
Wild Gobbler

And of course some might get in trouble with their current names.

Suppose anyone will misunderstand Bushmills or their upscale "Black Bush" brand?

[Wounded Bear]

3. So, I assume a 5th of Jane Walker will be only 500ml...

Right?

[IronLionZion]

5. They should charge it at 70% of the men's price

because of the wage gap.