Oscar ads spotlight #MeToo themes of female empowerment and treating women with respect

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Oscar ads spotlight #MeToo themes of female empowerment and treating women with respect


http://abcnews.go.com/GMA/Culture/oscar-ads-spotlight-metoo-themes-female-empowerment-treating/story?id=53444483

By Lauren Sher

Mar 2, 2018, 11:44 AM ET

Nest
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The #MeToo and #TimesUp movements to raise awareness about sexual harassment have taken center stage all award season in Hollywood, from celebrities wearing black in solidarity on the Golden Globes red carpet, to activists like Tarana Burke as guests, and female-only presenters the SAG Awards.


Now, advertisers for the 90th Annual Academy Awards are following suit, echoing the messages of female empowerment in new commercials.

Among the brands debuting ads during the 2018 Oscars broadcast is Nest.

The smart-home device company tackles a relevant parenting conversation about how men should treat women in society. In the 30-second spot, entitled "Prom Night," a teen boy, who is all dressed up and on his way to prom with his date, gets a reminder from dad to treat his date with respect.

“Tonight’s a big night. I want to make sure you understand how special Sarah is, so treat her with respect and don’t assume being her date means anything more than that,” the dad says. "One more thing, Steven. Have fun, bud." .....................................

Prom Night

via @YouTube

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