Mark Zuckerbergs scandal response is doomed, because Facebook is about feelings
The CEO of Facebook broke his long silence on Wednesday, more than five days since a huge scandal broke about political consulting firm Cambridge Analytica and its illicit use of Facebook user data.
The TL;DR of his agonizingly late-to-the-game note was that Cambridge Analytica’s misdeeds were the result of Facebook flaws that were patched long ago: “The good news is that the most important actions to prevent this from happening again today we have already taken years ago.”
Zuckerberg also announced several other steps to bulk up Facebook’s protections of user privacy, restrict outside developers’ access to personal information, and make sure that users are aware of how their data is being accessed.
It was a considered, systematic, point-by-point (and surely heavily lawyered) response to the worst crisis in Facebook’s history—and it has virtually no chance of calming the outrage or quelling the disgust that many Facebook users are feeling this week. That’s because Facebook’s success was never predicated on the rational benefits of its gargantuan social network; it was always about how Facebook makes you feel.
https://qz.com/1234949/mark-zuckerbergs-statement-on-cambridge-analytica-completely-misses-the-point/
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