More ad-versarial tech: Mozilla to pop limited ad blocker into Firefox
Mozilla intends to add basic ad filtering capabilities to its Firefox browser later this year, according to its recently updated roadmap.
The move follows from what Asa Dotzler, Firefox roadmap and community leader at Mozilla, describes as changes that are making the web experience worse.
"Trackers, intrusive ads and other dark patterns threaten to drive people away from the open web and that's not good for people browsing or publishing," he says in Firefox roadmap update made on Thursday.
"Over the next year or so, Firefox will take a stand against tracking, intrusive ads, and other dark patterns on the web by blocking the worst content and more clearly communicating the privacy and other protections the browser offers."
In so doing, Firefox follows Opera, which comes with a built-in ad blocker, and Chrome, which just started gingerly filtering intrusive ads, the subset of online adverts that violate The Coalition for Better Ads' guidelines. Apple's Safari might qualify too if you count Reader mode, which simplifies webpages to make them more readable, often ditching ads in the process.
http://www.theregister.co.uk/2018/03/24/firefox_ad_blocker/
