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A Swedish fashion brand trolls Russia with a blockchain-powered 'marriage' service for gay people
The platform lets people send “Will you Marry Me” proposals to their special someone.http://nordic.businessinsider.com/marriage-unblocked---swedish-underwear-brand-bjorn-borg-is-trolling-russia-with-a-blockchain-powered-marriage-service-open-for-everyone--
Swedish fashion brand Björn Borg is throwing shade at the Russian government's attitude towards gay people. The company has set up "Marriage Unblocked", a platform that lets gay couples get married on the blockchain. The first couple to get “married” through the platform is from Switzerland.
Björn Borg has devised a campaign to call out Russia and other countries that haven't legalized gay marriage. ‘Marriage Unblocked’ is a digital platform the company has built to allow anyone “to exchange vows and get married on the blockchain, anonymously or proudly in public,” the company says in a press release.
That the launch coincides with the opening of the World Cup in Russia this week is “no coincidence”, a Björn Borg representative said to BI Nordic. Indeed, already when the fashion house expanded to Russia in 2013, it trolled Putin's government with a rainbow-colored ad that said: "Björn Borg says da!”.
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