Destroying a coffee maker is not a boycott
Karen TownsendPosted at 7:31 pm on November 13, 2017
Recently, tv and radio show host Sean Hannity interviewed Roy Moore, a candidate for the U.S. Senate from Alabama. Moore, as we all know, is mired in quite a mess. He is accused of sexual molestation of an underage girl and pursuing a relationship with several teenage girls. By all accounts, the interview was a friendly one. Critics of Hannity claim the interview questions were too soft.
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The first sponsor to pull advertising dollars was Keurig, the coffee maker company. The second sponsor mentioned was Realtor.com. However, by Monday, Saturday’s decision was reversed by Realtor.com. and their sponsorship continues. As the Washington Post article reports, other companies announced ending sponsorships, too.
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Hannity supporters announced a boycott of Keurig but then it got weird. Supporters began making videos of smashing the coffee makers and Hannity was only too happy to encourage that.
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Smashing a product already purchased isn’t a boycott, it is a temper tantrum. The company already has the consumer’s money. Hitting a company in the pocketbook is a very effective way to voice an opinion as a consumer. Using a hashtag on Twitter – #BoycottKeurig – and then smashing a coffee maker, though, isn’t a boycott. It’s just dumb.
https://hotair.com/archives/2017/11/13/destroying-coffee-maker-not-boycott/
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