Why Negative Ads Work Even Better Now

[babylonsister]

http://politicalwire.com/archives/2012/01/02/why_negative_ads_work_even_better_now.html

Why Negative Ads Work Even Better Now


Joe Klein notes that negative campaign ads "have been more effective and brutal this time because no one has to get up there at the end and say, 'I'm Mitt Romney and I approved this message.'"

"That line came in for a fair amount of mockery when the federal government began to require it a few cycles ago. But it worked. It became harder to for a candidate to have an ad accusing an opponent of being a mother-raper if he or she had to appear at the end and say, 'I approve this message.'..."

"This time, however, the vast majority of Iowans don't know that friends of Mitt Romney have put several billion dollars worth of ads up eviscerating Newt Gingrich... It's a coarsening of a system that is already too coarse. And we can thank the Supreme Court for that. It certainly doesn't bode well for the general election next fall."

[Stuart G]

1. Thanks..for posting..great thread..

[NewImproved Deal]

3. Not too early...

...for Dems to start positioning and inoculation spots for November. The GOPs will always have deeper pockets.

[SixthSense]

4. There's another reason

politicians are scummier than ever and it's extremely easy to come up with severely damaging ads

whereas those same scummy politicians have a hard time coming up with something positive about themselves, or even being connected enough to the common man to know what people want to hear

[izquierdista]

5. Psssst!

I heard his brother was a Communist and he made all his money from gay pornography.