New $10 million drive aimed at turning out Democratic voters in the midterms

[Algernon Moncrieff]

https://www.nbcnews.com/card/tom-steyer-announces-10-million-get-out-vote-effort-n900231

Tom Steyer, the former hedge fund manager now spending millions of his personal fortune on a push to impeach the president, announced a new $10 million drive aimed at turning out Democratic voters in the midterms.

Delivering what his "Need To Impeach" operation billed as a major announcement from Michigan on Monday, Steyer said the new infusion of money would go toward television and digital ads, and on-the-ground organizing of the thousands of activists who have signed on to his impeachment petition.

"The people we elect in November will enter office knowing that they won in part because the American people want this president held to account and they want a Congress that will stop posturing and will start to address our real problems," he said during the announcement.

Some prominent Democrats have questioned whether elevating the impeachment issue would only serve to galvanize dispirited Republican voters to turn out this fall. But the potential 2020 Democratic presidential candidate, who will appear in Iowa on Tuesday, appeared to be setting himself up to claim a share credit if the party succeeds in winning back the House this fall.

[marble falls]

1. We need to double that and more. $10M doesn't buy much national TV time.

[Algernon Moncrieff]

2. For the demographic we want, I'd invest in internet ads

We want voters 18 - 38. Particularly women. 7 in 10 of this group dislike Trump, but 30% will vote. This group is more likely to be on the web than watching national TV on the whole. There are always exceptions.

[marble falls]

3. My point wasn't how its being spent but how much is being spent: its just not enough.

[Algernon Moncrieff]

4. My point is whatever you get: spend smart

Look where your target demographics spend their time looking and buy advertising there. Don't just buy TV time because that's what we've always done. The voters we are looking to bring in consume media differently.

[Awsi Dooger]

5. I love Tom Steyer

Not sure he knows how to best assign his political millions right now

[Algernon Moncrieff]

6. I like him now

I'm not sure whether I'll like him if he takes a shot in 2020. But today, he's fighting the good fight.