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Fri Aug 24, 2018, 07:20 AM

LOL! Procter & Gamble wants to trademark LOL

This is stretching things just a bit too far in my opinion.

Procter & Gamble is reported to have applied to trademark acronyms that are common in text speak.

If successful, terms including "LOL" (Laugh Out Loud), "NBD" (No Big Deal) and even WTF (too rude to spell out here) could be used to market products.

The global household products company has applied to use the acronyms in soap, detergents and air fresheners.

P&G reportedly registered the trademark applications with the US Patent and Trademark Office in April.

https://www.bbc.co.uk/news/business-45289440

16 replies, 1507 views

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Always highlight: 10 newest replies | Replies posted after I mark a forum
Replies to this discussion thread
Arrow 16 replies Author Time Post
Reply LOL! Procter & Gamble wants to trademark LOL (Original post)
Sherman A1 Aug 2018 OP
ProfessorGAC Aug 2018 #1
djg21 Aug 2018 #5
jberryhill Aug 2018 #8
ProfessorGAC Aug 2018 #10
jberryhill Aug 2018 #11
ProfessorGAC Aug 2018 #14
jberryhill Aug 2018 #15
ProfessorGAC Aug 2018 #16
DetlefK Aug 2018 #2
CincyDem Aug 2018 #3
Achilleaze Aug 2018 #4
rurallib Aug 2018 #6
logosoco Aug 2018 #7
jberryhill Aug 2018 #9
Donkees Aug 2018 #13
Donkees Aug 2018 #12

Response to Sherman A1 (Original post)

Fri Aug 24, 2018, 07:22 AM

1. No Lawyer Here

But, did take that type of biz law in grad school. I think they're doomed to failure on this as those are already in common parlance.

It will be like trademarking "Stop" and then asking for royalties on all the stop signs in the US.

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Response to ProfessorGAC (Reply #1)

Fri Aug 24, 2018, 07:53 AM

5. Not really.

 

The “marks” currently aren’t used to identify particular products in the minds of consumers. So they could perhaps be registered. The fact that the words are registered as marks doesn’t mean that the words cannot be used by others. Infringement occurs when the mark is used to identify a simiilar product or servic , so that the use can cause consumer confusion as to source or origin.

Search TESS for “stop” and you’ll see that there are a couple of trademarks registered already.

It’s not a big deal, and the marks don’t seem like they’d be very strong.

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Response to ProfessorGAC (Reply #1)

Fri Aug 24, 2018, 08:17 AM

8. So are TIDE, DAWN, BOUNTY

 


TIDE, DAWN, and BOUNTY are also P&G trademarks. They don’t collect a royalty every time the sea level changes, the sun comes up, or a fugitive is apprehended.

All common words, all trademarks for specific products.

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Response to jberryhill (Reply #8)

Fri Aug 24, 2018, 08:35 AM

10. You're Right. I Misspoke

But, in those cases, they were the first to use them directly assigned as a product name.

They aren't the first to use these terms in the public domain, and they're still not assigning them to product names, at least not yet.

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Response to ProfessorGAC (Reply #10)

Fri Aug 24, 2018, 08:37 AM

11. "at least not yet"

 


You can file for trademark registration on an “intent to use” basis. If the application is allowed, then the mark won’t actually register until you submit proof of use on the recited goods/services.

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Response to jberryhill (Reply #11)

Fri Aug 24, 2018, 10:33 AM

14. Yeah, I Just Looked That Up

I do see a problem, not legal but marketing, with promoting a brand called LOL.

Especially for a company that is currently re-structuring their marketing to go back to premium branding.

A higher priced, premium brand called "LOL"? Not sure that works.

Now, if they made a mouthwash called "STFU", i'd buy some for all the R members of Congress. (And Bruce Rauner.)

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Response to ProfessorGAC (Reply #14)

Fri Aug 24, 2018, 10:46 AM

15. Heh

 


Word Mark STFU
Goods and Services IC 013. US 002 009. G & S: Noise suppressors for guns; Silencers for firearms. FIRST USE: 20150731. FIRST USE IN COMMERCE: 20150731
Standard Characters Claimed
Mark Drawing Code (4) STANDARD CHARACTER MARK
Serial Number 86740351
Filing Date August 28, 2015
Current Basis 1A
Original Filing Basis 1A
Published for Opposition January 19, 2016
Registration Number 4932276
Registration Date April 5, 2016
Owner (REGISTRANT) Elite Iron LLC LIMITED LIABILITY COMPANY MONTANA 1345 Thunders Trail Potomac MONTANA 59823
Attorney of Record Glenn D. Bellamy
Type of Mark TRADEMARK
Register PRINCIPAL
Live/Dead Indicator LIVE

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Response to jberryhill (Reply #15)

Fri Aug 24, 2018, 11:23 AM

16. Elite Iron

As in STFU or i'll hit you with an ingot!

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Response to Sherman A1 (Original post)

Fri Aug 24, 2018, 07:24 AM

2. Paris Hilton tried to trademark the phrase "That's hot."

Guess how it went.

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Response to Sherman A1 (Original post)

Fri Aug 24, 2018, 07:34 AM

3. First office action from USPTO...



In their initial response, the US Patent and Trademark Office examiner asked all the usual first office action stuff. Narrow the categories, how is it going to be used, blah blah, blah.

Last question, specifically...does LOL refer to the words "laugh out loud"?

It's surprising the seemingly common phrases that can be trademarked if you narrow the category of use enough (although at some point, it's so narrow the mark is worthless). That said, I think this one dies a swift death. Based on personal experience, I can confidently say "I can't believe these guys filed this...lol".

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Response to Sherman A1 (Original post)

Fri Aug 24, 2018, 07:40 AM

4. Russia has reportedly secured the trademark for "RDD*KPPA"

Republican Dirty Donny* Kisses Pooty Poot's Ass


* aka republican Draft-Dodger-in-Chief

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Response to Sherman A1 (Original post)

Fri Aug 24, 2018, 08:01 AM

6. I remember that Benedict Donald tried to trademark(?) "You're Fired"

got laughed out of court.

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Response to Sherman A1 (Original post)

Fri Aug 24, 2018, 08:07 AM

7. How does one use acronyms in soap, detergents and air fresheners?

Do you open up the detergent box and it has little letters like the ones in alphabet soup? I have "chemical sensitivity", but I would try air freshener if it said "WTF" when i sprayed it!!!!!LOL

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Response to logosoco (Reply #7)

Fri Aug 24, 2018, 08:20 AM

9. How does one use DAWN for dish soap?

 

Does the sun come up when you do the dishes?

Does a farm animal come in a can marked “Red Bull”?


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Response to logosoco (Reply #7)

Fri Aug 24, 2018, 08:46 AM

13. Maybe LOL as 'Lots of Lather' ?

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Response to Sherman A1 (Original post)

Fri Aug 24, 2018, 08:45 AM

12. It seems NBD already exists as a detergent

eazy NBD is an effective non-caustic detergent designed for use in circumstances where caustic based cleaners cannot be used.

https://www.eazychem.co.uk/product/eazy-nbd/

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