who's the idiot at CNN that thinks that the audience for this film is the same audience for drugstore makeup? Maybelline? Loreal? Cover Girl?

Yeah, I know, RBG would be expected to have a primarily female audience, but a female audience interested in much more than their individual looks. If I were an ad agency, I'd be pushing higher-end product ads, like more expensive cars.

mobeau69

(11,141 posts)

5. That wouldn't be CNN.

Reply to Staph (Reply #3)

Mon Sep 3, 2018, 11:44 PM

Sep 2018

They just sell the air time to whoever wants to buy it.

Staph

(6,251 posts)

7. I realize that CNN sells the ads to anyone who will buy them.

Reply to mobeau69 (Reply #5)

Tue Sep 4, 2018, 12:03 AM

Sep 2018

But if I were an ad agency, if I were a manufacturer of high-end products, I'd want to advertise during this show.

It's not been that long ago that ad agencies discovered that women have a great deal of influence in purchasing decisions -- cars, houses, vacations, big money purchases. Women interested in the story of RBG will tend to be highly educated, independent (not necessarily unmarried, but capable of making their own purchases without requiring a husband's permission or income).

Just as the commercials shown during a golf or tennis tournament are totally different than the commercials shown during NASCAR races, the commercials for this documentary should be different than those shown during Dr. Phil or Ellen. I'm not denigrating those shows (I watch Ellen when I can), but the audiences are different. But the ads weren't.

Totally Tunsie

(10,885 posts)

4. That was a delightful film in so many ways!

Reply to ashling (Original post)

Mon Sep 3, 2018, 11:19 PM

Sep 2018

Firstly, RBG is a gem. No doubt about it. Live long and prosper, Ruth! What a full and interesting life she has, and I marvel at her accomplishments.

However, I do have one criticism. By about mid-film, I realized how often they were speaking of RBG in the past tense. It almost seemed as though this was prepared as an "In Memoriam" piece for use after her death. It did seem to improve towards the end, but it wouldn't take much tweaking to turn this into her obituary piece. I tried to give the filmmakers the benefit of the doubt by adjusting my critique to understand the first half of the film was about the life she's already led and the last half was about the life she's living now, but it just didn't work. The first portion was just too funereal in its tone.

Other than that, it was also good to see some faces from the past that aren't shown much anymore, specifically Arthur Miller and Nina Totenburg.

RBG is now saved on my DVR for rewatching many times in the future.