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Related: Editorials & Other Articles, Issue Forums, Alliance Forums, Region ForumsNike Orders Rose in Four-Day Period After Kaepernick Ad Debut
Online sales of Nike apparel and shoes surged in the four days after quarterback-turned-activist Colin Kaepernick became the face of a new advertising campaign. Sales dipped in the same four-day period last year.
Nikes Kaepernick ad debuted Monday afternoon, a U.S. holiday, drawing immediate praise and ire from celebrities and customers alike. From Sunday through Wednesday, product orders rose 27 percent, according to digital-commerce researcher Edison Trends, which collects receipt data from over 200 online vendors. In the same four-day period last year, product orders dropped 2 percent.
Its an early, if incomplete, look at how the worlds largest sportswear company may fare after deliberately wading into a hot political topic. The decision to feature the former NFL player -- he claims hes been illegally barred from the league for kneeling during the national anthem to protest racial inequality -- has already drawn multiple criticisms from President Donald Trump. On Friday morning Trump tweeted: What was Nike thinking?
Its not a big mystery. Nike believes that the campaign will create more business than it loses. Two-thirds of Nikes customers are younger than 35, and its an ethnically diverse group. The company is also looking to focus more on cities. The demographic mix also suggest outsize support for Kaepernicks actions.
https://www.msn.com/en-us/money/companies/nike-orders-rose-in-four-day-period-after-kaepernick-ad-debut/ar-BBN11mm?li=BBnbfcN
SunSeeker
(51,550 posts)Last night I saw a white guy wearing a Kaepernick 49ers jersey. Made me smile.
Grassy Knoll
(10,118 posts)...Burning a Collectors Item Like Original Jordans Will Never
See A Match&Gas. Fake Protesters Or Just Plane Stupid ( Trump Supporters )
TheBlackAdder
(28,183 posts).
She said it wasn't an option to get another brand, as it will make Trumpster heads explode at school.
.
SCantiGOP
(13,869 posts)They try to find one of the remaining K-Marts and buy the cheapest thing they can find.
Instead of wearing my usual school colors to the USC-Georgia game tomorrow I am wearing a nice dark blue Nike golf shirt with the Swoosh on the sleeve. Its been in my closet for about 3 years. I hope someone complains.
(before someone slams me for my intolerant stereotyping in the first sentence, I am actually an old white guy who does not look good in form-fitting golf shirts.)
Mosby
(16,299 posts)I got my pair at the online Nike store for 38 dollars.
Lot of middle aged and older wear them because they're cheap and come in wide widths.