Dolce & Gabbana Ad (With Chopsticks) Provokes Public Outrage in China
Despite its persistent rural poverty, China is a country of new wealth. And of ancient traditions.
And as international brands seek to make money off of China, sometimes things go awry.
In mid-November, Dolce & Gabbana, the Italian luxury fashion brand, launched three short videos on the Chinese social media network Weibo to promote its upcoming Shanghai runway extravaganza, dubbed "the Great Show," on Nov. 21.
The videos feature an Asian woman in a lavish Dolce & Gabbana dress attempting to eat pizza, spaghetti and cannoli. With Chinese folk music playing in the background, a Mandarin-speaking voiceover kicks in: "Welcome to the first episode of 'Eating with Chopsticks' by Dolce & Gabbana" — pronounced incorrectly on purpose in a way that mocks Chinese speech.
The male voice proceeds to mansplain how to "properly" eat the dishes. "Is it too big for you?" mocks the voiceover when the woman doesn't know what to do with the gigantic cannoli. "Let's use these small stick-like things to eat our great pizza margherita," he instructs in another video.
Read more: https://www.npr.org/sections/goatsandsoda/2018/12/01/671891818/dolce-gabbana-ad-with-chopsticks-provokes-public-outrage-in-china
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