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LAS14

(13,783 posts)
Tue Jan 15, 2019, 04:25 PM Jan 2019

It's time to "like" Gillette's new ad.

https://www.bostonglobe.com/metro/2019/01/15/gillette-has-new-out-condemning-toxic-masculinity-and-sparking-backlash/BixD6ttx5l3ugYiXXgDqUL/story.html

The ad from the company, which is owned by Procter & Gamble and headquartered in Boston, uses its decades-old tagline, “The Best a Man Can Get,” to question “toxic masculinity” and urge today’s generation of men to demonstrate values of respect, accountability, and role-modeling, according to a press release.


....

Though it had racked up more than 3 million views on YouTube since its publication Sunday, the ad had more than 250,000 “dislikes” by YouTube users.










63 replies = new reply since forum marked as read
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It's time to "like" Gillette's new ad. (Original Post) LAS14 Jan 2019 OP
But I can't figure out how to "like" on Youtube. Can someone help? nt LAS14 Jan 2019 #1
There are "thumbs up" and "thumbs down" symbols right under the video. GoCubsGo Jan 2019 #5
It looks like you have to go to Youtube yourself to see them. Except... LAS14 Jan 2019 #8
This ad should run during the Superbowl n/t Blaukraut Jan 2019 #2
No question... one of the best ads I've seen in a long time. The message is WAY overdue!! InAbLuEsTaTe Jan 2019 #26
I can't Delphinus Jan 2019 #3
Think about who the ad is directed to... then you'll understand. InAbLuEsTaTe Jan 2019 #27
I generally don't read comments Bettie Jan 2019 #30
That is the sad part. smirkymonkey Jan 2019 #52
First time ever I "liked" something on Youtube nuxvomica Jan 2019 #4
Love it malaise Jan 2019 #6
I think it's fantastic and not surprised people are freaking out over it. Pacifist Patriot Jan 2019 #7
You said it!! InAbLuEsTaTe Jan 2019 #28
Piers Morgan is an Ass RockaFowler Jan 2019 #9
19,000 Likes and 45,000 Dislikes frogmarch Jan 2019 #10
I hope we all go straight to Youtube so we can give it a thumbs up. I tried... LAS14 Jan 2019 #11
This message was self-deleted by its author progressoid Jan 2019 #47
That's the Guardian's post. It's worse on Gillette's upload. progressoid Jan 2019 #49
Looks like republican snowflakes can't handle the video. n/t area51 Jan 2019 #12
John Fugelsang has it right RockaFowler Jan 2019 #13
he always has it right! nt renate Jan 2019 #16
John is a class act nt mastermind Jan 2019 #21
What a surprise - encountering a "hater" with a Pepe the Frog avatar. bullwinkle428 Jan 2019 #14
Youtube link here CurtEastPoint Jan 2019 #15
Thanks! How'd you do that? I just copied the URL after I searched for the video in Youtube, LAS14 Jan 2019 #17
This message was self-deleted by its author LAS14 Jan 2019 #18
Why do these moronic shitheads have such a large online presence for? BlueStater Jan 2019 #35
Because they can't find a job RainCaster Jan 2019 #38
Douchebags probably don't shave anyway IronLionZion Jan 2019 #19
wow nice swipe at those with beards dsc Jan 2019 #31
I can't do anything around here without someone getting swiped IronLionZion Jan 2019 #45
Youtube seems to let you "thumbs up" multiple times. I assume it's not really... LAS14 Jan 2019 #20
Spam deleted by MIR Team merryberry Jan 2019 #22
Anything that triggers the broflakes is a good message. LanternWaste Jan 2019 #23
Limbaugh panned it today and urged a negative response. Shrike47 Jan 2019 #24
Well that explains the 250k unlikes. SunSeeker Jan 2019 #39
I hope Gillette's parent company stops advertising on that shit show RainCaster Jan 2019 #50
Dear heavens, the comments. We have SO far to go. n/t TygrBright Jan 2019 #25
Finally, a message from a sponsor I can get behind NotHardly Jan 2019 #29
I saw this and went to YouTube to view it... Moostache Jan 2019 #32
Did I miss something? Alea Jan 2019 #33
Yes. Glimmer of Hope Jan 2019 #34
It has nothing to do with beards. Honeycombe8 Jan 2019 #36
Thank you Alea Jan 2019 #44
I have a beard and I LOVED that advert! RainCaster Jan 2019 #40
No, it is talking about what Gillette's "Best a man can get" slogan means. SunSeeker Jan 2019 #43
Thank you Alea Jan 2019 #48
I'm betting a large portion of the dislikes are by people who didn't watch it at all. SunSeeker Jan 2019 #55
Yes you did miss something, and yes it did go over your head. LanternWaste Jan 2019 #51
Done! Great ad. SunSeeker Jan 2019 #37
This prompts me to make one of my yearly Facebook posts. Will you join me? nt LAS14 Jan 2019 #41
P&G is anathema to me because they unapologetically use animals in their testing ailsagirl Jan 2019 #42
Ana Kasparian's appearance seems to have a lot of youtube's nazis pissed off. progressoid Jan 2019 #46
K&R smirkymonkey Jan 2019 #53
Where's comment #47??? nt LAS14 Jan 2019 #54
I'll like them when... TJKatd Jan 2019 #56
I'd like to think customerserviceguy Jan 2019 #57
You don't have to buy their razors. Just afirm their message in this particular ad. nt LAS14 Jan 2019 #58
Multi National Corporation ZX86 Jan 2019 #59
"Multi-national corporation" ehrnst Jan 2019 #61
It looks like that Gillette ad was eerily prophetic. ehrnst Jan 2019 #62
Speaking as a politically centrist 68-year-old man, ... radicalliberal Jan 2019 #60
K&R Scurrilous Jan 2019 #63

GoCubsGo

(32,079 posts)
5. There are "thumbs up" and "thumbs down" symbols right under the video.
Tue Jan 15, 2019, 04:37 PM
Jan 2019

Self-explanatory. Unfortunately, the outnumber the by more than 2 to 1. The incels have taken over. Don't read the comments, unless you enjoy being disgusted.

LAS14

(13,783 posts)
8. It looks like you have to go to Youtube yourself to see them. Except...
Tue Jan 15, 2019, 04:45 PM
Jan 2019

... I did that, and then posted that URL in my OP, and Lo! There were the thumbs up and thumbs down! But then I edited again, so there wouldn't be two video links, and they went away. Ain't technology wonderful.

Bettie

(16,089 posts)
30. I generally don't read comments
Tue Jan 15, 2019, 06:28 PM
Jan 2019

but jeez, just suggesting that men can act like decent human beings seems to be extremely uncomfortable for a lot of men.

 

smirkymonkey

(63,221 posts)
52. That is the sad part.
Tue Jan 15, 2019, 08:27 PM
Jan 2019

What is so offensive about that? Unless you are a total asshole. Never mind. I answered my own question. ((sigh))

nuxvomica

(12,421 posts)
4. First time ever I "liked" something on Youtube
Tue Jan 15, 2019, 04:36 PM
Jan 2019

I had never even thought about it before. But this piece deserves it.

Pacifist Patriot

(24,653 posts)
7. I think it's fantastic and not surprised people are freaking out over it.
Tue Jan 15, 2019, 04:43 PM
Jan 2019

The ad is one hell of a shaving mirror.

RockaFowler

(7,429 posts)
9. Piers Morgan is an Ass
Tue Jan 15, 2019, 04:48 PM
Jan 2019

He's one of the many "men" who are disliking this video.

Oh and the troll himself Clay Travis from Fox Sports is also condemning the ad. Why?? Because he likes to troll



LAS14

(13,783 posts)
11. I hope we all go straight to Youtube so we can give it a thumbs up. I tried...
Tue Jan 15, 2019, 04:54 PM
Jan 2019

...to post a URL that would take you there, but it just comes up with the video every time.

Response to frogmarch (Reply #10)

RockaFowler

(7,429 posts)
13. John Fugelsang has it right
Tue Jan 15, 2019, 05:00 PM
Jan 2019



If you're a man who's outraged over a Gillette ad that encourages men to not be horrible selfish pricks PLEASE let the rest of us know who you are.

bullwinkle428

(20,629 posts)
14. What a surprise - encountering a "hater" with a Pepe the Frog avatar.
Tue Jan 15, 2019, 05:01 PM
Jan 2019

I was just there long enough to click on "like".

LAS14

(13,783 posts)
17. Thanks! How'd you do that? I just copied the URL after I searched for the video in Youtube,
Tue Jan 15, 2019, 06:02 PM
Jan 2019

but I only got a link to the video itself... Couldn't thumbs up.

Response to LAS14 (Reply #17)

BlueStater

(7,596 posts)
35. Why do these moronic shitheads have such a large online presence for?
Tue Jan 15, 2019, 07:10 PM
Jan 2019

I liked the video, but it's going take a lot more than that before the "likes" come anywhere close to the "dislikes".

IronLionZion

(45,427 posts)
19. Douchebags probably don't shave anyway
Tue Jan 15, 2019, 06:06 PM
Jan 2019

P&G's other brands if you don't want to buy Gillette:

Always menstrual hygiene products
Ariel laundry detergent
Bounty paper towels, sold in the United States and Canada
Charmin bathroom tissue and moist towelettes
Crest toothpaste
Clancy's Potato Chips, Stackerz, etc...
Dawn dishwashing
Downy fabric softener and dryer sheets
Fairy washing up liquid
Febreze odor eliminator
Gain laundry detergents, liquid fabric softener, dryer sheets and dish washing liquid
Gillette razors, shaving soap, shaving cream, body wash, shampoo, deodorant and anti-perspirant
Head & Shoulders shampoo
Olay personal and beauty products
Oral-B inter-dental products, such as Oral-B Glide
Pampers & Pampers Kandoo disposable diapers and moist towelettes. The 2014 Financial Report lists Pampers as Procter & Gamble's largest brand.[2]
Pantene haircare products
SK-II beauty products
Tide laundry detergents and products
Vicks cough and cold products

It should be noted that their stock has gone up the last 2 days and they are in a largely consumer staples recession-proof industry for those who want to invest in the company.

IronLionZion

(45,427 posts)
45. I can't do anything around here without someone getting swiped
Tue Jan 15, 2019, 07:28 PM
Jan 2019

some of my relatives and friends have beards

Seriously, not swiping at people with beards, just douchebags.

LAS14

(13,783 posts)
20. Youtube seems to let you "thumbs up" multiple times. I assume it's not really...
Tue Jan 15, 2019, 06:07 PM
Jan 2019

... counting you multiple times? Maybe that's an edge the right wing has.... less of a sense of fairness. Of course, my left-wing self did try it three or four times....

Response to LAS14 (Original post)

 

LanternWaste

(37,748 posts)
23. Anything that triggers the broflakes is a good message.
Tue Jan 15, 2019, 06:12 PM
Jan 2019

And this has the broflakes (or GOPipo as they're called in TX) as triggered as the multiracial couple in the Cheerios ad a few years back.

(Privet, peshchernyye lyudi. Kak pozhivayet tvoya svyashchennaya korova?)

Shrike47

(6,913 posts)
24. Limbaugh panned it today and urged a negative response.
Tue Jan 15, 2019, 06:12 PM
Jan 2019

He also explained how it would probably cause a sharp drop in sales. He talked about they were insulting at least half of their potential market. After a while, it sounded like he was discussing D T and the way he insults more than half his constituents.

SunSeeker

(51,550 posts)
39. Well that explains the 250k unlikes.
Tue Jan 15, 2019, 07:17 PM
Jan 2019

What a bunch of stupid misogynists. They're offended by an ad that suggests men should not condone bullying and sexual harassment.

Moostache

(9,895 posts)
32. I saw this and went to YouTube to view it...
Tue Jan 15, 2019, 06:45 PM
Jan 2019

It is a positive message about accountability and setting an example that young people or children can and SHOULD emulate. Of course that triggers the broflake crowd, they can't handle anything that is not echo chamber repeating the message of entitlement and privilege on a loop.

Real men can handle and show emotions beyond the poles.
Real men seek relationships with women not conquests or subjugations.
Real men know the difference between consent and assault.
Real men understand the value of saying something in the face of bullies or evil people.
Real men abide others who can help them grow by showing them a reflection of themself, especially when that reflection is uncomfortable or challenges assumptions.

Real men can watch that Gillette ad and understand the meaning of it, insecure little boys cannot.

Alea

(706 posts)
33. Did I miss something?
Tue Jan 15, 2019, 07:01 PM
Jan 2019

Are we kicking men with beards out of the big tent now? Sorry, maybe the point is going over my head. Is Gillette, a company that wants to sell razors, saying buy more razors from us and shave off your toxic masculinity? Some of the nicest, gentlest men I've known have beards. Many of them democrats. I love men with beards and haven't seen any toxic masculinity exuding from any of them. I'm sure there's assholes with and without beards, so why is this so big?

Flame me if you want. I'm just trying to understand.

Honeycombe8

(37,648 posts)
36. It has nothing to do with beards.
Tue Jan 15, 2019, 07:11 PM
Jan 2019

Don't know how you got that. It shows men with and w/o beards and some growth. It's not about that at all.

I, too, don't see how that relates to shaving. But I think it's aiming at the new generation...for them to think "Hey, there's another way. I'm one of the new guys. I'm not like the old, sleazy guys. I'm cool. I'm hip. I use Gillette."

It's similar to showing a beautiful, fit woman using a face cream, and saying, "We are what we are! Make the most of being a woman!" So when I use the face cream, I see a celebrity's beautiful face looking back, and me "making the most of being a woman!" That's what the advertiser is hoping, anyway. Making the most of life has nothing to do with face cream, but that's advertising for you.

As long as it's a positive, social message, not founded in hatred or dislike or disrespect of others, it's fine. Who would object to that? Gillette trying to become associated with young men who are trying to be the best men they can be. It's advertising.

How about drinking Coca Cola to fill the world with love?

Alea

(706 posts)
44. Thank you
Tue Jan 15, 2019, 07:25 PM
Jan 2019

Honestly, the version I saw first must have been the short version because the one in the OP was longer and really conveyed the message better.

RainCaster

(10,866 posts)
40. I have a beard and I LOVED that advert!
Tue Jan 15, 2019, 07:20 PM
Jan 2019

A gentle challenge to all men to be better than our stereotypes.

SunSeeker

(51,550 posts)
43. No, it is talking about what Gillette's "Best a man can get" slogan means.
Tue Jan 15, 2019, 07:23 PM
Jan 2019

Specifically, it says "boys will be boys" in response to bullying and sexual harassment is not the best a man can do. He can stand up to bullies and defend the tormented. THAT is a man at his best.

Capiche?


I don't know where you got the beard reference. That was not a message in the ad at all.

Alea

(706 posts)
48. Thank you
Tue Jan 15, 2019, 07:35 PM
Jan 2019

"I don't know where you got the beard reference"

I guess it being a gillette comercial, and seeing the man in the beginning of the video looking like he was about to shave off his beard, and only seeing the short version before I posted, made me think it was about shaving off that toxic masculinity. I didn't watch the long version in the OP thinking it was the one I already saw. The long version definitely conveys the message.

I have to wonder if at least some of the dislikes are from people that missed the point.

SunSeeker

(51,550 posts)
55. I'm betting a large portion of the dislikes are by people who didn't watch it at all.
Tue Jan 15, 2019, 09:17 PM
Jan 2019

The just went to YouTube to hit dislike because that's what Rush told them to do.

 

LanternWaste

(37,748 posts)
51. Yes you did miss something, and yes it did go over your head.
Tue Jan 15, 2019, 07:52 PM
Jan 2019

First, point to a specific negative consequence of having a beard directly implied by the commercial.

Second, fail at doing so.

Third, rethink, re-evaluate and reconsider.

ailsagirl

(22,896 posts)
42. P&G is anathema to me because they unapologetically use animals in their testing
Tue Jan 15, 2019, 07:22 PM
Jan 2019
Always have and apparently always will

Some don't care. I do.
 

smirkymonkey

(63,221 posts)
53. K&R
Tue Jan 15, 2019, 08:45 PM
Jan 2019

It just blows my mind that so many men (and a lot of women) could see an ad like this and feel "attacked" by it. Kind of makes you wonder what kind of people they really are.

customerserviceguy

(25,183 posts)
57. I'd like to think
Tue Jan 15, 2019, 09:46 PM
Jan 2019

I don't get swayed by advertising, and this is no exception.

I preferred Gillette razors for years, then about a year ago, I got some from a company called Dorco. They last far longer than Gillette blades, and are considerably cheaper.

99.9% of advertising is pure BS, I have no reason to feel differently about this ad.

radicalliberal

(907 posts)
60. Speaking as a politically centrist 68-year-old man, ...
Thu Jan 17, 2019, 04:07 PM
Jan 2019

... I am utterly amazed at the negative reaction to this ad. I've watched it for myself instead of allowing others to influence my opinion, which is that the short film I've watched is benign and uncontroversial in its content.

When I was in kindergarten, a boy about my age in the neighborhood once without provocation hit me on the head with a lead pipe. As a result, I had a tiny scar in my scalp for decades. That wasn't the only bullying I experienced. Five years ago when my wife and our two daughters were visiting my sister unaccompanied by me, my sister told them about other instances of violent bullying I experienced in my preteens. I was subjected to physical assault by bullies on several occasions. I was set upon by a gang of boys all of whom were bigger and physically stronger than I was. (I guess one of them wasn't enough. ) Once I was pushed out of a school bus window. I don't know if the bus was moving or not. I was amazed when my wife later told me what my sister had said to her and our daughters. I had no memory of those events because my mind had erased all memories of the attacks. In other words, I had experienced trauma. So, how could anyone object to a benign statement against bullying?

Regarding the message that women should be treated with respect: Both my sister and our mother were intellectuals. My mother was opposed to Jim Crow before World War II before there was even a civil rights movement. She stood up to her own mother -- who was a racist bigot, a segregationist. When she was in high school, my sister once went to school wearing a Star of David necklace to protest against the anti-Semitic bullying of a friend of hers. I could go on and on. Treating women with respect is controversial?

The angry critics of this benign ad only make themselves look bad. It's really disturbing.

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