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Tue Feb 12, 2019, 12:39 PM

How Alexandria Ocasio-Cortez beat everyone at Twitter in nine tweets (from the Guardian)

(fascinating view of AOC, with many embeds in the article)

How Alexandria Ocasio-Cortez beat everyone at Twitter in nine tweets

In eight months, the new congresswoman has built one of DCís most engaged followings. Here are her best moves

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Alexandria Ocasio-Cortez:💃. Photograph: Saul Loeb/AFP/Getty Images

When it comes to Twitter, Alexandria Ocasio-Cortez, who became the youngest woman ever elected to Congress last November, beats every other US politician hands, nose and elbows down. She has built one of the most engaged followings on Capitol Hill in just eight months and was even appointed to teach social media lessons to her colleagues upon her arrival.
How does she do it? I spend my days analyzing data for the Guardian and helping run our social media accounts, so Iím used to digging into numbers and figuring out what gets people going. And more often than not, itís the less obvious things that reveal whatís really happening.

Ocasio-Cortezís Twitter account (@AOC) has more than 3.1 million followers. It has gained more than 2.6 million of these in the last eight months. Before she won her primary in June, beating a powerful 10-term Democratic incumbent, she only had 446,000 followers.
Ocasio-Cortez also has more than 2.1 million followers on Instagram and 500,000 on Facebook, but Twitter is where she really dominates the conversation. She already has more Twitter followers than the speaker of the House, Nancy Pelosi (2.2 million), and she only just trails Joe Biden (3.3 million).

She may have far fewer followers than Trump (58.2 million), but if you look at her interaction rate, which averages out overall interactions per tweet against the accountís number of followers, itís 2.8% for the last three months. That may not sound like much, but to put it in perspective, Donald Trumpís is 0.2%. Barack Obamaís is 0.4%. Hillary Clintonís is 0.2%. Bernie Sandersí is 0.09%. Even when you look at pure, non-weighted engagement, Ocasio-Cortez still punches well above her weight. For example, Trump has 21 times more followers than her. Yet he generated only 2.5 times as many total interactions as she did in January (43.2m compared to 17.5m).

All these numbers are useful for understanding the scale of Ocasio-Cortezís Twitter popularity, but do little in terms of explaining it. To further understand why theyíve done so well, hereís a brief timeline of her rapid ascent, and the tweets that have defined it:

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https://www.theguardian.com/us-news/2019/feb/12/alexandria-ocasio-cortez-twitter-social-media

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Reply How Alexandria Ocasio-Cortez beat everyone at Twitter in nine tweets (from the Guardian) (Original post)
niyad Feb 12 OP
guillaumeb Feb 12 #1
niyad Feb 12 #3
Apollyonus Feb 12 #2

Response to niyad (Original post)

Tue Feb 12, 2019, 01:08 PM

1. How dare she present a progressive alternative to the GOP's policies of siding with the rich?

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Response to guillaumeb (Reply #1)

Tue Feb 12, 2019, 01:09 PM

3. and how dare she be young, and. . . . shhhhhhhh. . . a WOMAN!!

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Response to niyad (Original post)

Tue Feb 12, 2019, 01:09 PM

2. lol

 

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