Right wing radio.

Their future prospects are defined by shitting your pants and dying.

During breaks, they run music or even dead air. They have Rush and Hannity, but also some more obscure hate talkers.

The only legitimate ad I've heard is for a Gun Club.

I saw it reported that Rush Limbaugh's show loses millions every year, yet he keeps getting renewed. Someone with deep pockets must be paying for all these rinky dink radio stations that lose money.

they give have show away to local stations, and stations fill their ad time during the show with PSAs and promos for other shows

during station breaks indicate that the local station either did not sell any advertising for that spot and/or the board operator (human or computer) was asleep at the switch.

many local business who have ads running during those shows might not even know or they might now have a choice since the ad time in sold in bulk

That his demographic is aging and shrinking because they are dying off.

Just as is the case with conservative political ideology, for the most part.

That's why they cheat. They know they have a message that doesn't sit well with young people and the folks other than old, white dudes, and as such their political influence is waning.


So they cheat.