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Fri Apr 19, 2019, 01:53 PM

Ancestry.com apologizes for ad criticized for romanticizing slavery

Source: CNN

Ancestry.com apologizes for ad criticized for romanticizing slavery

By Steve Almasy and Andrea Diaz, CNN
Updated 1155 GMT (1955 HKT) April 19, 2019

(CNN) Genealogical website Ancestry.com has apologized for a video advertisement depicting a white man in the 1800s telling a black woman they can "escape to the north."

The ad, which aired on television and was posted on YouTube, shows the characters dressed in clothing from the 1800s running through an alley when they stop to talk.

The man holds a ring in his left fingers and tells the woman, named Abigail, that they can escape to the north. She starts to reply but he cuts her off saying they can go across the border where there is a place they can be together.

"Will you leave with me?" the man asks.

Critics said the commercial evoked images of slavery in the United States and a time when black women were subjugated and raped by white slave owners.

-snip-


Read more: https://edition.cnn.com/2019/04/18/us/ancestry-ad-slavery-blacklash/index.html



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Reply Ancestry.com apologizes for ad criticized for romanticizing slavery (Original post)
Eugene Apr 2019 OP
Solly Mack Apr 2019 #1
Iggo Apr 2019 #2

Response to Eugene (Original post)

Fri Apr 19, 2019, 01:55 PM

1. Damn

WTF?

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Response to Eugene (Original post)

Fri Apr 19, 2019, 02:05 PM

2. How to turn a non-apology into an apology.

Wrong: "We...apologize for any offense that the ad may have caused."


First, it's not "any offense." It's actual specific offense.

Second, it didn't "may have" happened. It actually happened.

And lastly, the ad didn't do the offending. You did it.

And so...


Correct: "We apologize for the offense that we have caused by publishing this ad."

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