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Mon Aug 12, 2019, 02:15 PM

Mother Jones, July 18: The Hate Pamphlet That Started It All

"Donald Trump’s Politics of Hate Began With a “Cynical and Evil” GOP Memo"


Trump has embraced the Newt way. He runs on hate. He turns political opponents into evil enemies, and he does so with an emphasis on race. He exploits and whips up fear. None of this is new for the Republican Party...

... what does [Frank] Luntz, who has been a GOP strategist for much of this time, think of Trump’s demagogic breakout? (Luntz, who was at odds with Trump during the 2016 campaign, has reportedly been advising the White House since his old friend Mick Mulvaney became Trump’s chief of staff.) “I don’t want to go there,” he says. “I’m not answering this for anyone. I don’t want to comment. It’s not what I would do. It’s not what I would say.” And Luntz, who blames “both sides” for the toxic political environment, continues: “But I will tell you this. I’m afraid for the country. I do not think we know how low we can go…I know what the outcome is. It’s bad. It’s France in 1793. It ends up consuming everything.”

The GOP has made use of race-driven and hate-propelled demagoguery since the early 1960s. But it has mostly done so in a manner that preserved deniability and would be acceptable at the country club. To a certain degree, Gingrich changed that.

But Trump, the owner of several country clubs, has decided that in his world no niceties at all are needed. He has essentially said to the party, “Thanks for the lift, fellows, I’ll take it from here.”

Better late than never. I hate it when media get stuff and file it for future reference.

It's late coming in usefulness for MF45's tweets and teleprompter messaging, but here the pamphlet's word chart without the pep talk.


Optimistic Positive Governing Words

Use the list below to help define your campaign and your vision of public service. These words can help give extra power to your message.
common sense freedom peace reform
courage hard work pioneer rights
crusade help precious strength
dream liberty pride truth
duty light principle(d) vision
empower(ment) moral pristine workfare
fair movement pro-environment
family passionate prosperity

Contrasting Words

Often we search hard for words to define our opponents. Sometimes we are hesitant to use contrast. These are powerful words that can create a clear and easily understood contrast. Apply these to the opponent, his record, proposals and party.

anti-child deeper liberal shallow
anti-flag disgrace lie shame
betray devour machine sick
bizarre destroy obsolete status quo
cheat excuses pathetic steal
collapse failure radical taxes
corruption greed red tape they/them
crisis hypocrisy self-serving traitors
decay incompetent sensationalists welfare

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