Huh... I never knew one could buy a trending topic on Twitter (#RomneyRyan2012)

[demmiblue]

The Romney campaign is officially the first campaign to buy space on Twitter. The Wall Street Journal reported that it purchased the hashtag, “#RomneyRyan2012,” as a nationally promoted trending topic on Thursday night. The campaign’s digital director, Zac Moffatt, told Mashable, “I really think that this convention is achieving what it set out to do, which was to provide a convention without walls.” As of 9 p.m. last night, the hashtag had amassed 10,000 unique tweets. The whole promotion cost Romney’s campaign at least $120,000.

http://www.salon.com/2012/08/31/romney_drops_100k_on_twitter//

Mitt Romney’s presidential campaign is becoming the first in history to buy a national trending topic on Twitter on Thursday, the last night of the Republican National Convention. #RomneyRyan2012, the official hashtag of the campaign, will appear as a trending topic throughout the night.



As of 8:52 p.m. ET, the #RomneyRyan2012 hashtag has seen nearly 10,000 unique tweets (not retweets).

Twitter trending topics start appear on the platform’s homepage as hashtags. The company has sold local and national trending topics to businesses since December 2010, and they start at $120,000.

http://mashable.com/2012/08/30/romney-trending-topic/

I thought all trends were user generated. Damn, anything for a buck.

[2pooped2pop]

1. most people would be too humiliated to do that

but Mittens is used to buying anything he wants. He wants people to like him. He still doesn't understand that you can't buy that. Most people will see this as pretty pathetic.

[Coexist]

2. yeah, but they let you know its "promoted" so its fairly laughable.

pathetic

[demmiblue]

5. True...

this, coupled with the purchase of his fake twitter supporters, is truly pathetic.

I still find it strange that one can purchase a trending topic, though.

[Coexist]

6. it seems like a waste of money

if your official account sends out a request with the hashtag - you can be a begger and ask for RT... slightly less pathetic and free.

[Drunken Irishman]

3. Funny, Obama's 'This seat's taken' tweet was retweeted by 49,000 people...

https://twitter.com/BarackObama/statuses/241392153148915712?tw_i=241392153148915712&tw_e=details&tw_p=tweetembed

So, I bet more people saw that Obama tweet than Romney's hashtag he bought!

[reformist2]

4. The whole Romney/Ryan campaign is nothing but bots.

[rabiuli6]

7. goods

nich thes good