Slipping vote-swaying news into Facebook feeds - from the left
Last edited Tue Feb 4, 2020, 12:04 PM - Edit history (4)
In the days after the White House released a readout of Donald Trump’s July 25 phone call with the president of Ukraine…Trump’s reelection campaign and the [RNC]…dumped millions of dollars into Facebook and Google ads to send a counter-narrative coursing through the internet. In this alternate reality Trump was the victim, not the perpetrator…He was fighting, not encouraging, Ukrainian corruption. And Democrats were the bad guys. (“When President Trump asks Ukraine to investigate corruption,” went one ad, “the Democrats want to IMPEACH him—and their media lapdogs fall in line!”)
Almost instantly, conservative websites and Facebook pages with millions of followers lit up…creating a kind of a parallel universe in which a reader seeking to understand the day’s headlines would come away learning roughly the opposite of what the facts…appear to show.
[…snip…]
In response, McGowan (@taraemcg) is…raising $25 million…to establish a for-profit media company…to fill the news deserts, deliver the facts favorable to Democrats that she thinks voters are missing, and counter right-wing spin.
[…snip…]
To make this happen, McGowan is …using her sizable war chest and digital advertising savvy to pay to have her articles placed into the Facebook feeds of swing-state users she’s identified as most likely to respond to them, then using that feedback to find more people like them…
more at the link:
https://www.bloomberg.com/news/features/2019-11-25/acronym-s-newsrooms-are-a-liberal-digital-spin-on-local-news
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Wish Tara McGowan's effort could target Kentucky! And Texas, where I am.
Wonder if Democrats in states she isn't paying Facebook to ensure her intended audience sees her targeted news stories could follow the various online newspapers and share them?
I am now following on Twitter and hope to help spread the word.
@taraemcg
@davidplouffe
@CourierNewsroom
@vadogwoodnews
@upnorthnewswi
Reporters and Editors
@keyavakil
@colinjones
@LindsaySchrupp
@davisburroughs
@patkreitlow
@MeghanMcCarthy_
Tara McGowan's non-profit
@anotheracronym
@PACRONYM (Pac for digital media strategies re Trump)
= new reply since forum marked as read
Such as........
The Copper Courier (Arizona)
See: https://coppercourier.com/
The Virginia Dogwood
Link: https://vadogwood.com/
Both look like nice clean and simple progressive papers to me.......
