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The Mystery of Teen Vogue's Disappearing Facebook Article
The online magazine deleted a glowing story about Facebook after questions were raised about whether it was an ad.
On Wednesday, Teen Vogue published an article on Facebook’s efforts to safeguard political speech. It had no byline and a glowing tone.
Not long after it was posted, a line appeared, in italics, at the top of the story to signal that it was a paid advertisement: “Editor’s note: This is sponsored editorial content.”
Soon after, the “sponsored editorial content” label disappeared. And then, the article itself vanished.
Under the headline “How Facebook Is Helping Ensure the Integrity of the 2020 Election,” the lengthy Teen Vogue post included question-and-answer-style interviews with five female Facebook managers who said the platform was taking steps to avoid spreading misinformation and propaganda as another presidential election drew near. The article also included a portrait of the women.
...
Sheryl Sandberg, Facebook’s chief operating officer, and other executives at the company shared the Teen Vogue story Wednesday morning, before it went into the digital ether.
“Great Teen Vogue piece about five incredible women protecting elections on Facebook,” Ms. Sandberg wrote on her Facebook page. The post went on to plug the company’s attempts to “stop the spread of misinformation” and “fight foreign interference and voter suppression.”
Phillip Picardi, Teen Vogue’s former chief content officer, was one of the article’s critics. “I am so sorry to the @TeenVogue team for whatever irresponsible sales or marketing staff pushed this article into their feed, therefore discrediting all the GOOD work they’ve been doing to educate their audience about the REAL threats posed by @Facebook in our election,” he wrote on Twitter.
https://www.nytimes.com/2020/01/08/business/media/teen-vogue-facebook.html
On Wednesday, Teen Vogue published an article on Facebook’s efforts to safeguard political speech. It had no byline and a glowing tone.
Not long after it was posted, a line appeared, in italics, at the top of the story to signal that it was a paid advertisement: “Editor’s note: This is sponsored editorial content.”
Soon after, the “sponsored editorial content” label disappeared. And then, the article itself vanished.
Under the headline “How Facebook Is Helping Ensure the Integrity of the 2020 Election,” the lengthy Teen Vogue post included question-and-answer-style interviews with five female Facebook managers who said the platform was taking steps to avoid spreading misinformation and propaganda as another presidential election drew near. The article also included a portrait of the women.
...
Sheryl Sandberg, Facebook’s chief operating officer, and other executives at the company shared the Teen Vogue story Wednesday morning, before it went into the digital ether.
“Great Teen Vogue piece about five incredible women protecting elections on Facebook,” Ms. Sandberg wrote on her Facebook page. The post went on to plug the company’s attempts to “stop the spread of misinformation” and “fight foreign interference and voter suppression.”
Phillip Picardi, Teen Vogue’s former chief content officer, was one of the article’s critics. “I am so sorry to the @TeenVogue team for whatever irresponsible sales or marketing staff pushed this article into their feed, therefore discrediting all the GOOD work they’ve been doing to educate their audience about the REAL threats posed by @Facebook in our election,” he wrote on Twitter.
https://www.nytimes.com/2020/01/08/business/media/teen-vogue-facebook.html
Link to tweet
3 replies
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