Planned Parenthood PAC Buys Battleground Ads
The Planned Parenthood Action Fund is making one of the largest ad buys in its history, buying $3.2 million TV time in the battleground states of Virginia and Ohio, saying Republican presidential candidate Mitt Romney is bad for women’s health.
Planned Parenthood Votes, part of the women’s health group PAC, just launched the first part of that batch–$1.85 million in ads that will air on TV in Northern Virginia. That wealthy area in the Washington suburbs will likely be likely fought street by street by Democrats and Republicans, said GOP and Democratic strategists in interviews this past weekend.
The PAC will start airing $1.35 million in ads in the crucial swing state of Ohio later this month, said a spokeswoman for Planned Parenthood. It also began running $145,000 in online ads in Virginia.
Recent Republican comments against abortion rights have revved up women, said Planned Parenthood’s president Cecile Richards last week at the Democratic convention. The Action Fund signed up more than 6,000 new members in Charlotte, spokeswoman said.
http://blogs.wsj.com/washwire/2012/09/10/planned-parenthood-pac-buys-battleground-ads/?mod=e2tw
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