Trump's top strategist reboots campaign with focus on early-voting states

[JoeOtterbein]

Politico

The president's campaign unexpectedly went dark on TV earlier this week as new campaign manager Bill Stepien conducts a spending review.

By ALEX ISENSTADT

07/31/2020 06:04 PM EDT

Updated: 07/31/2020 08:01 PM EDT

President Donald Trump’s campaign is reorienting its summer TV advertising strategy to focus on states that will begin voting sooner than others, after the reelection went dark on TV in an unusual move this week, leaving the airwaves to Joe Biden.

Trump's campaign will begin running ads Monday in a cluster of states ahead of the early voting period. The move represents a shift for the campaign, which for months has been spending heavily in a wide array of battlegrounds. Bill Stepien, Trump’s newly appointed campaign manager, has spent recent days reevaluating the advertising strategy as the president gears up for the final three months of the election.

Trump previewed the forthcoming offensive in a Friday afternoon tweet, writing: “We are doing a new ad campaign on Sleepy Joe Biden that will be out on Monday. He has been brought even further LEFT than Crazy Bernie Sanders ever thought possible.”

Trump advisers declined to specify which states the ads would be focused on, but there are several key battlegrounds at the front of the early voting calendar. Either in-person or mail-in voting will begin in Florida, Michigan, North Carolina and Pennsylvania by the end of September.

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more at link

[RandySF]

1. And what good will that do?

It's rearranging chairs on the Titanic unless he gets a handle on CV19.

[Thekaspervote]

4. Yup! Our death toll is now 1 every minute!! Bastards

[C_U_L8R]

2. The name calling strategy, again.

C'mon Trump. Grow the fuck up.

[AleksS]

3. I would hope Americans would be getting tired of it by now.

I would hope Americans would be getting tired of it by now. There's just something sad about being led by a guy who acts like an 8 year old.

But then again, it's pretty obnoxious that enough Americans weren't turned off by it in 2016 to stop trump from being elected in the first place. Just another "WTF is wrong with these people?" moment.

[Hoyt]

5. I do think campaign advertising should occur in waves such that early

voting states get hit well before first day of voting.

My rube state starts voting roughly 4 weeks before final day. Yet, I see candidates withholding their major ad pushes until just before the last day (these are mostly local, state elections for lesser positions).

This is just a general comment, not commending trump’s campaign, that will hopefully fail.