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The first Obama ad on the "47%" was good. This second one is simply outstanding. (Original Post) WilliamPitt Sep 2012 OP
I wish these ads had Mitt's own words and voice. I think that's the most powerful part of the video. Mayberry Machiavelli Sep 2012 #1
The first one had that WilliamPitt Sep 2012 #4
exactly ! Not everyone saw the actual tape ! Laura PourMeADrink Sep 2012 #24
Here's the first Obama ad cpwm17 Sep 2012 #43
Yep...definitely my favorite...Although I would have played the whole damaging clip excerpt. Laura PourMeADrink Sep 2012 #47
Yeah, these ads seem to assume people have seen the tape. Mayberry Machiavelli Sep 2012 #57
From your post to his advisers ears... ejbr Sep 2012 #33
K&R gademocrat7 Sep 2012 #2
I love the line Sekhmets Daughter Sep 2012 #3
agreed. What Mitt Romney does isn't really work, IMHO Liberalynn Sep 2012 #11
And Mitt already admitted he's unemployed RockaFowler Sep 2012 #14
Nice dig at what America once called, "the idle rich" with contempt. Spitfire of ATJ Sep 2012 #13
Agreed. This is excellent. n/t whathehell Sep 2012 #5
This is the stinger Hutzpa Sep 2012 #6
That is fabulous. mnhtnbb Sep 2012 #7
the 1st ad worked in the offshore accounts too. I likle hammering away at that over and over. TeamPooka Sep 2012 #8
Good ad daveMN Sep 2012 #9
Welcome to DU, daveMN! It is a good ad! calimary Sep 2012 #34
Thanks, daveMN Sep 2012 #60
Agreed thesquanderer Sep 2012 #49
I agree creeksneakers2 Sep 2012 #56
I have some questions Heather MC Sep 2012 #10
If due to your mortgage interest deduction your tax burden was reduced to 0 renie408 Sep 2012 #15
if you paid zero *federal income taxes* according to Romney magical thyme Sep 2012 #40
Well we get a refund every year because Heather MC Sep 2012 #41
is your refund greater than or equal to what you paid in federal income taxes? magical thyme Sep 2012 #46
When you add in the 16,000 we deduct from our mortgage we paid in more than we get back Heather MC Sep 2012 #50
It's going to be hard to argue against this ad if you are a working class Republican. CTyankee Sep 2012 #12
fffft, fffft, ffffft, fffft, ffffft grantcart Sep 2012 #16
OTOH, it wasn't like they had anything but a bucket of rotten mixed nuts to choose from. Arugula Latte Sep 2012 #26
Huntsman speaks Chinese tarheelsunc Sep 2012 #35
Yes, that is how it works. Arugula Latte Sep 2012 #39
excellent... Douglas Carpenter Sep 2012 #17
Thanks for YOUR link, too! That's a well done, powerful video! FailureToCommunicate Sep 2012 #20
This should definitely be seen everywhere FailureToCommunicate Sep 2012 #18
K&R arcane1 Sep 2012 #19
The Fluid 47% genxlib Sep 2012 #21
Those are really excellent points. cpwm17 Sep 2012 #53
Not going to Reach Republicans oldsarge54 Sep 2012 #22
Exactly. WilliamPitt Sep 2012 #23
Here's the % breakdown of people who pay no Fed. income tax. ErikJ Sep 2012 #25
I still haven't seen an ad that hits the most disgusting of his references to the 47%... SunSeeker Sep 2012 #27
That comes later. He'll use it, right as Romney's campaign is bleeding out all over the ground. Zalatix Sep 2012 #48
I call it the "stick the fork in him, he's done" maneuver. tavalon Sep 2012 #54
I'd like to see one where Obama hits him with "our personnel in the armed forces depend on AlinPA Sep 2012 #28
K & R AzDar Sep 2012 #29
Excellent! n/t Mad_Dem_X Sep 2012 #30
. n/t porphyrian Sep 2012 #31
Excellent. DerelictDeminGA Sep 2012 #32
Great ad! underthematrix Sep 2012 #36
Romney's (un)lucky number: 47 Peaceful Protester Sep 2012 #37
The song of his campaign tarheelsunc Sep 2012 #42
Outstanding! Major Hogwash Sep 2012 #38
BOOM! paparush Sep 2012 #44
BaZingaaaa!!!!!! WCGreen Sep 2012 #45
Very clear message! Bravo! Rosa Luxemburg Sep 2012 #51
I like the amount of specificity they pack into this KurtNYC Sep 2012 #52
The very beginning is a nice touch Iwillnevergiveup Sep 2012 #55
Perfect!! flood the net works with this!! hue Sep 2012 #58
Actually, I think this one is even better antigop Sep 2012 #59
WoooooHooooo Great ad! Astazia Sep 2012 #61
That's what I'm talking about! "BOOM" IS RIGHT! MatthewStLouis Sep 2012 #62
This one is the best because of the incredible amount of substance boobooday Sep 2012 #63
I find it weak. It has to play twenty times before believed. Festivito Sep 2012 #64

Mayberry Machiavelli

(21,096 posts)
1. I wish these ads had Mitt's own words and voice. I think that's the most powerful part of the video.
Tue Sep 25, 2012, 04:10 PM
Sep 2012

I wish there were spots that had 20 seconds of just some of the worst parts of that video, with a very brief comment at the end.

Mayberry Machiavelli

(21,096 posts)
57. Yeah, these ads seem to assume people have seen the tape.
Tue Sep 25, 2012, 10:45 PM
Sep 2012

I think seeing and hearing Mitt say "I'll never convince them to take responsibility or care for their lives" causes one's fists to involuntarily clench in a way nothing else can.

I think if portions of the tape like that, and "It's my job not to care for those people", were on ads and seen by "soft" Republicans or the rare undecided voter, it could easily flip some votes. I seriously doubt that the tape has been shown nearly as much on Fox News as on other networks, so it's very possibly for GOP voters to have been largely shielded from it except what the Fox pundits and Rush told them to think about it.

I hope that there can be some ads that prominently feature the tape itself rather than just referring to it.

I do agree that the messaging on these ads is very clear, succinct and well done, though.

RockaFowler

(7,429 posts)
14. And Mitt already admitted he's unemployed
Tue Sep 25, 2012, 04:57 PM
Sep 2012

My husband was unemployed - how do we get an amount like that on unemployment??

 

Spitfire of ATJ

(32,723 posts)
13. Nice dig at what America once called, "the idle rich" with contempt.
Tue Sep 25, 2012, 04:56 PM
Sep 2012

Now watch FOX "News" go off the rails drawing a comparison to the old Soviet Union and their glorification of the worker.

The whole "Hammer and Sickle" symbolized the urban factory worker and the rural farm worker.

Anticipate hearing them say, "worker's paradise" to pit their non-working 70+ retired listeners against EVERYBODY who is "expecting too much" and lots of fear of a workers revolt led by SEIU which to them is more of a danger than al Qaeda....

Cue theme music...

TeamPooka

(24,204 posts)
8. the 1st ad worked in the offshore accounts too. I likle hammering away at that over and over.
Tue Sep 25, 2012, 04:18 PM
Sep 2012

it has a real effect.

daveMN

(25 posts)
9. Good ad
Tue Sep 25, 2012, 04:42 PM
Sep 2012

Last edited Wed Sep 26, 2012, 01:28 AM - Edit history (1)

But they should have included Romney's own voice saying,

"I'll never convince them they should take personal responsibility and care for their lives"

That's probably the the most damaging thing in the video.

calimary

(81,085 posts)
34. Welcome to DU, daveMN! It is a good ad!
Tue Sep 25, 2012, 06:34 PM
Sep 2012

And that wrongney quote is exquisite! "THOSE people."

Glad you're here - we need you. Don't get complacent!!!

Let's WIN this thing and send wrongney into political exile.




Now get to work.

daveMN

(25 posts)
60. Thanks,
Wed Sep 26, 2012, 02:22 AM
Sep 2012

but as a 47 percent-er, I do not believe I am capable of getting to work.

All joking aside, I appreciate the warm welcome. And although things may be looking up, I won't really feel good about it until I hear the result on election night (hopefully that night, anyway...)

By the way, as it turns out, David Corn - the guy who broke the story - came to the same conclusion:

The Most Damning Line in the Secret Romney Video - Mother Jones

thesquanderer

(11,970 posts)
49. Agreed
Tue Sep 25, 2012, 08:05 PM
Sep 2012

The line you quoted is THE quote of the video, though it's not the one most commonly picked up on.

creeksneakers2

(7,472 posts)
56. I agree
Tue Sep 25, 2012, 10:44 PM
Sep 2012

and point out he's talking about everybody who receives an entitlement and that includes everybody on SS and medicare.

 

Heather MC

(8,084 posts)
10. I have some questions
Tue Sep 25, 2012, 04:43 PM
Sep 2012

if you got a tax return last year are you part of the 47%?

if you write off your mortgage interest as a tax deduction are you part of the 47%?

renie408

(9,854 posts)
15. If due to your mortgage interest deduction your tax burden was reduced to 0
Tue Sep 25, 2012, 04:58 PM
Sep 2012

then yes, you are part of the 47%.


The people falling into the 47% would most likely file a tax return. Especially if they are due some EIC credit refund.

 

magical thyme

(14,881 posts)
40. if you paid zero *federal income taxes* according to Romney
Tue Sep 25, 2012, 07:01 PM
Sep 2012

you are 47%.

Until this decade I always paid federal income taxes. In what should have been my peak earning years, my industry and career collapsed.

I haven't been able to earn enough to pay federal income taxes since then. So I am a deadbeat 47%er, according to Romney.

 

Heather MC

(8,084 posts)
41. Well we get a refund every year because
Tue Sep 25, 2012, 07:13 PM
Sep 2012

we get to claim out Mortgage interest, and both my Husband and I have separate small businesses
I am a Zumba Instructor and he is a Musician. and I make sure we claim ever legal deduction we can.

His fulltime Job my DH is Military but he will never be sent to a warzone
He is also a Parttime Professor at the same campus as Jill Biden. Kewl Right! he never sees but it's still Kewl LOL

We are no where near 100K earners,nor will we ever be, so are we the 47%ers?
I hope so I have always wanted to belong to a group that was hated

 

magical thyme

(14,881 posts)
46. is your refund greater than or equal to what you paid in federal income taxes?
Tue Sep 25, 2012, 07:39 PM
Sep 2012

Your W2 statements show how much you paid in federal income taxes for the year. If your refund is equal to or greater than that amount, then you are one of the 47% moochers.

If your refund is smaller than what you paid out, then you are not one of the 47% moochers.

 

Heather MC

(8,084 posts)
50. When you add in the 16,000 we deduct from our mortgage we paid in more than we get back
Tue Sep 25, 2012, 08:25 PM
Sep 2012

Without the Mortgage int deduction we wouldn't get back as much so we are in a fuzzy gray area, but because Mittens would possible take away the mortgage deduction we would be too screwed for it to matter at that point

CTyankee

(63,883 posts)
12. It's going to be hard to argue against this ad if you are a working class Republican.
Tue Sep 25, 2012, 04:56 PM
Sep 2012

It shows so clearly that Mitt thinks they're all a bunch of moochers, too...

grantcart

(53,061 posts)
16. fffft, fffft, ffffft, fffft, ffffft
Tue Sep 25, 2012, 04:59 PM
Sep 2012

that fffft sound you hear are Republican pundits pulling out their hair.

"Why didn't we know this about Romney before we gave him the keys to the kingdom."

If only there were some way that they could put all of the candidates in a series of competitve races state by state where these kinds of issues could be asked and answered and then give Republican voters a chance to weigh in before the nomination is actually decided.

It is a great ad now if there was only some way to convey this message to millions of voters in their homes while they are watching oh a football game.
 

Arugula Latte

(50,566 posts)
26. OTOH, it wasn't like they had anything but a bucket of rotten mixed nuts to choose from.
Tue Sep 25, 2012, 05:44 PM
Sep 2012

Perry? Bachmann? Cain? Santorum? Each one reeks worse than the last. And then there was Huntsman, who was immediately disqualified due to sanity. I mean, it was almost comical...Wait, it was comical.

genxlib

(5,518 posts)
21. The Fluid 47%
Tue Sep 25, 2012, 05:21 PM
Sep 2012

Here is one thing I have not heard said about the 47% comments.

The 47% of Americans that fall into this category are a fluid group of people that changes through time. People move in and out of that group during different stages of there lives.

Seniors on Social Security worked and paid taxes in the past.
Students will work and pay taxes in the future
Unemployed people have worked in the past and will work again.
The military will come back and work if able.
Even the working poor hope to earn enough to pay taxes some day

The reality is that only a small fraction of those 47% are actually permanently in that category and they almost always truly need the help.

When looked at this way, the comments are even more cynical because he is really talking about a much larger portion of the electorate who have found (or will find) themselves in that category some day.

More importantly for us, THIS IS THE WAY IT IS SUPPOSED TO WORK. There will always be a portion of the society that is not currently contributing. They represent people that are contributing in other ways (soldiers), will contribute in the future (students) or have done their part and are resting in their golden years (seniors).

Which is why we need people like Romney to pay their share.


 

cpwm17

(3,829 posts)
53. Those are really excellent points.
Tue Sep 25, 2012, 08:53 PM
Sep 2012

People need to read what you have to say. Romney is attacking most Americans.. We can't all be rich like him.

We don't all just worship money like Romney.

oldsarge54

(582 posts)
22. Not going to Reach Republicans
Tue Sep 25, 2012, 05:30 PM
Sep 2012

I've spend months arguing on Yahoo with Repubs who buy the 47% belief. I stated everything in the commercial and they still call me a lying koolaid drinking obama worshiper.

Yes, Romney fired a round into his foot. But that does not deter the true believers in his cause.

We cannot sit back on our asses, we have to get out and vote.

 

ErikJ

(6,335 posts)
25. Here's the % breakdown of people who pay no Fed. income tax.
Tue Sep 25, 2012, 05:36 PM
Sep 2012

Notice the 7,000 who make over $1 million a year who pay no Fed income tax.

SunSeeker

(51,504 posts)
27. I still haven't seen an ad that hits the most disgusting of his references to the 47%...
Tue Sep 25, 2012, 05:52 PM
Sep 2012

the part about how he'll never be able to convince them to take responsibility for their lives. THAT is what pissed me off the most about his statements: the assumption that the working poor, semiors and the disabled are not responsible.

 

Zalatix

(8,994 posts)
48. That comes later. He'll use it, right as Romney's campaign is bleeding out all over the ground.
Tue Sep 25, 2012, 07:49 PM
Sep 2012

It's called a curb stomp, aka a finishing move.

tavalon

(27,985 posts)
54. I call it the "stick the fork in him, he's done" maneuver.
Tue Sep 25, 2012, 09:46 PM
Sep 2012

And while I may have some issues with the way the President ran the White House in these last 4 years, I've got no quibbles with the candidate Obama, who might just be one of the top ten best campaigners in American History. Heck, I might well put him in the top three.

AlinPA

(15,071 posts)
28. I'd like to see one where Obama hits him with "our personnel in the armed forces depend on
Tue Sep 25, 2012, 05:53 PM
Sep 2012

the government for their food, shelter, and medical care and Romney bashes them while they are serving their country."

underthematrix

(5,811 posts)
36. Great ad!
Tue Sep 25, 2012, 06:42 PM
Sep 2012

It ask the right questions? I love the visual of the peeps mittnocchio has described as victims and dependent - you know the peeps whp put out our fires, care for us when we're sick, teach our children, and build our houses.

Peaceful Protester

(280 posts)
37. Romney's (un)lucky number: 47
Tue Sep 25, 2012, 06:45 PM
Sep 2012

1) Under Gov. Mitt Romney, Massachusetts ranked 47th in job creation.

2) "There are 47 percent who are with him, who are dependent upon government, who believe that they are victims, who believe the government has a responsibility to care for them, who believe that they are entitled to health care, to food, to housing, to you name it."

-- Mitt Romney, (begging for money at a fundraiser)

NOTE: This, from a man who got $70,000 Government tax break last year for his pet horse.

tarheelsunc

(2,117 posts)
42. The song of his campaign
Tue Sep 25, 2012, 07:22 PM
Sep 2012


"I called 46 times
And you answered on the 47th
I called you 46 times
And you answered on the 47th

You tell me, you tell me, you've never felt so hard
For an obvious candidate
You said you hate your last love
And it's soon enough that you will forget

Don't believe everything you hear
Darling, I've never lied before
Don't you hear me whisper in your ear?
Forget him, you're what I'm waiting for

It's not time to let go, this is not how
It's supposed to end in my mind, my baby
Maybe our intentions were wrong from the start
So answer me, so we don't fall apart"

It's just so perfect, like they saw it coming 3 years in advance.

Major Hogwash

(17,656 posts)
38. Outstanding!
Tue Sep 25, 2012, 06:47 PM
Sep 2012

This is going right to the heart of the problem with Romney - he has no heart!!
He doesn't care about poor people, or people working in the middle class either, for that matter.

paparush

(7,964 posts)
44. BOOM!
Tue Sep 25, 2012, 07:27 PM
Sep 2012

Without Fox News, Limbaugh, Coulter, et al, to lie and distort, this election would be done; game, set, match.

KurtNYC

(14,549 posts)
52. I like the amount of specificity they pack into this
Tue Sep 25, 2012, 08:34 PM
Sep 2012

naming the incomes, naming the taxes, working vs investment.

Iwillnevergiveup

(9,298 posts)
55. The very beginning is a nice touch
Tue Sep 25, 2012, 10:21 PM
Sep 2012

with Obama strolling along the White House grounds....you know, where he LIVES!

antigop

(12,778 posts)
59. Actually, I think this one is even better
Wed Sep 26, 2012, 12:06 AM
Sep 2012

The Cheaters --- Obama for America TV ad

&feature=player_embedded

Running in Ohio.

MatthewStLouis

(904 posts)
62. That's what I'm talking about! "BOOM" IS RIGHT!
Wed Sep 26, 2012, 09:16 AM
Sep 2012

Great ad! Clear as day. Even a moran could understand it, if only morans would stop complaining long enough to hear the truth for once!

boobooday

(7,869 posts)
63. This one is the best because of the incredible amount of substance
Wed Sep 26, 2012, 09:39 AM
Sep 2012

Offered in 30 seconds. It's not vague, it's not playing rhetorical games, it is just factual. And that makes it powerful.

Festivito

(13,452 posts)
64. I find it weak. It has to play twenty times before believed.
Wed Sep 26, 2012, 10:11 AM
Sep 2012

Doesn't make it conclusively clear that those yearly earnings are not paying federal taxes. It leaves me feeling unsure of the facts, therefor I feel dismissive of the commercial.

Can't someone give a breakdown of who makes that 47% so it can break down the effectiveness of that number.

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