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ProSense

(116,464 posts)
Thu Sep 27, 2012, 10:43 AM Sep 2012

"Slow response"? No, Mitt's "Too Many Americans" ad is desperation.

Romney Ad Reaches Out to Working Class

By ASHLEY PARKER

<...>

The 60-second ad, “Too Many Americans,” was Mr. Romney’s most aggressive effort to clean up the fallout from his secretly videotaped remarks at a May fund-raiser, where he called voters who do not pay income tax “victims” who are dependent on the government and feel “entitled to health care, to food, to housing, to you name it.”

But the ad came nine days after the video surfaced, a period in which Democrats have bashed Mr. Romney over the remarks, leaving him on the defensive in swing states like Ohio. The ad reflected a belief among his aides that in addition to trying to move past his “47 percent” comments, Mr. Romney can appeal to voters in an intimate, personal way, bonding over their economic worries. The spot, in which Mr. Romney seems to address the viewer, is an attempt, aides said, to reveal the compassion behind the policy. “The goal is to connect with voters over their anxieties over the state of the economy, and reflect the fact that Governor Romney has a plan to fix it,” said Kevin Madden, a senior campaign adviser.

On Wednesday, the Romney campaign reserved $3.4 million worth of advertising time in eight swing states. Nearly half of that — more than $1.5 million — was for Virginia. The rest was spread across Colorado, Florida, Iowa, Nevada, New Hampshire, North Carolina and Wisconsin. His total ad spending for the week is more than $10 million.

But the campaign’s slow response also highlighted the gamble Mr. Romney is taking: a belief that the race will be decided in its closing weeks, and that much of the battering he has taken from President Obama and the Democrats will not have a permanent effect.

- more -

http://www.nytimes.com/2012/09/27/us/politics/romney-ad-stresses-compassion-for-poor.html

It isn't a "slow response." It's desperation. Mitt and his surrogates spent the last nine days defending his comments, calling the 47 percent everything from freeloaders to parasites.

Mary Matalin refers to half of the American people as "parasites"
http://www.democraticunderground.com/10021372981

DNC hits Etch-A-Sketch on 47 percent comment: Mitt Romney: Those People
http://www.democraticunderground.com/10021421930

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"Slow response"? No, Mitt's "Too Many Americans" ad is desperation. (Original Post) ProSense Sep 2012 OP
"The ad reflected a belief among his aides that...Mr. Romney can appeal to voters in an intimate, Brickbat Sep 2012 #1
. ProSense Sep 2012 #2
Yeah, sure, Willard. hifiguy Sep 2012 #3

Brickbat

(19,339 posts)
1. "The ad reflected a belief among his aides that...Mr. Romney can appeal to voters in an intimate,
Thu Sep 27, 2012, 10:52 AM
Sep 2012

personal way, bonding over their economic worries."


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