First Thoughts: Obama's closing ad (with 40 days to go)

[Playinghardball]

Obama’s closing TV ad of sorts with 40 days to go… Why? Because voters in 30 states are already voting in some form or fashion… The administration’s evolving statements on Libya… Romney’s evolving statements on health care…

*** Obama’s closing ad (with 40 days to go): Although we’re 40 days out until Election Day and even though the first presidential debate isn’t until next week, the Obama campaign is going up with a closing TV ad of sorts. In this two-minute TV ad -- to air in Colorado, Florida, Iowa, Nevada, New Hampshire, and Virginia -- Obama looks to the camera and describes his economic plan, much of what he laid out in his convention speech. Creating a million new manufacturing jobs by giving tax breaks to companies that invest in the United States. Reducing oil imports in half. Hiring 100,000 new science and math teachers. And cutting the deficit in a “balanced” way by raising taxes on the wealthiest. Obama concludes in the TV ad, “It’s time for a new economic patriotism, rooted in the belief that growing our economy begins with a strong, thriving middle class. Read my plan. Compare it to Gov. Romney’s and decide for yourself.” The Romney camp issues this response to the ad, “President Obama’s record is clear: we can’t afford another four years that look like the last four years. Mitt Romney will strengthen the middle class, create 12 million new jobs and deliver what President Obama hasn’t -- a real recovery.”

Slideshow: On the campaign trail

*** Why? Because voters in 30 states are already voting: This new Obama spot has the feeling of a closing TV ad 10 days out from Election Day because, well, the Obama camp believes we’re really 10 days out -- or we’re already there. Indeed, voters in 30 states -- including the battleground states of Iowa, New Hampshire, North Carolina, Wisconsin, and Virginia -- are now casting ballots, either via absentee or early in-person voting, per NBC’s Kyle Inskeep. Today, early in-person voting begins in Iowa and Wyoming, while absentee ballots are now being sent to voters requesting them in Alabama, Wyoming, North Dakota, Iowa, and Illinois. By the end of next week, voters in five more states, including Ohio and Florida, will join this list. The early vote has always been a big part of the Obama ground game, and they are acting on that. And as we predicted in this space months ago, with the airwaves soooo saturated, campaigns are going to have to look for different ways to break through, and one of those ways is a two-minute spot. Don’t be surprised if someone tries the five-minute ad, especially on the Senate level.

http://firstread.nbcnews.com/_news/2012/09/27/14123811-first-thoughts-obamas-closing-ad-with-40-days-to-go?lite

[HereSince1628]

1. Economic patriotism is a winning message to the middle, near right

[slumdoggandu]

2. straight forward and

comprehensive.