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Mon Dec 21, 2020, 07:40 PM

Exclusive: Apple targets car production by 2024 and eyes 'next level' battery technology - sources

Apple Inc is moving forward with self-driving car technology and is targeting 2024 to produce a passenger vehicle that could include its own breakthrough battery technology, people familiar with the matter told Reuters.

The iPhone maker’s automotive efforts, known as Project Titan, have proceeded unevenly since 2014 when it first started to design its own vehicle from scratch. At one point, Apple drew back the effort to focus on software and reassessed its goals. Doug Field, an Apple veteran who had worked at Tesla Inc, returned to oversee the project in 2018 and laid off 190 people from the team in 2019.

Since then, Apple has progressed enough that it now aims to build a vehicle for consumers, two people familiar with the effort said, asking not to be named because Apple’s plans are not public. Apple’s goal of building a personal vehicle for the mass market contrasts with rivals such as Alphabet Inc’s Waymo, which has built robo-taxis to carry passengers for a driverless ride-hailing service.

Central to Apple’s strategy is a new battery design that could “radically” reduce the cost of batteries and increase the vehicle’s range, according to a third person who has seen Apple’s battery design.

https://www.reuters.com/article/us-apple-autos-exclusive-idUSKBN28V2PY

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Reply Exclusive: Apple targets car production by 2024 and eyes 'next level' battery technology - sources (Original post)
Zorro Dec 2020 OP
d_r Dec 2020 #1
tinrobot Dec 2020 #2
DavidDvorkin Dec 2020 #3
DavidDvorkin Dec 2020 #4
tinrobot Dec 2020 #5
MyNameGoesHere Dec 2020 #6

Response to Zorro (Original post)

Mon Dec 21, 2020, 09:23 PM

1. you will have to go to a special place

to buy tires and have repairs done, and it will cost twice anywhere else.

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Response to Zorro (Original post)

Mon Dec 21, 2020, 09:38 PM

2. I hope it supports Windows.

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Response to tinrobot (Reply #2)

Mon Dec 21, 2020, 10:47 PM

3. It will not have Windows.

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Response to Zorro (Original post)

Mon Dec 21, 2020, 10:47 PM

4. Apple fans will line up to buy those cars

No matter what the price and no matter how strange the design of the controls.

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Response to DavidDvorkin (Reply #4)

Mon Dec 21, 2020, 10:54 PM

5. I think many of those people have already lined up for Teslas.

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Response to Zorro (Original post)

Mon Dec 21, 2020, 10:56 PM

6. Talk about jumping the shark

Although once you jump the shark it's pretty much over.

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