Christiansburg businesses battle-it-out in friendly sign war, captures world’s attention
https://www.wdbj7.com/2021/04/24/christiansburg-businesses-battle-it-out-in-friendly-sign-war-captures-worlds-attention/
The Christiansburg Sign War started as a friendly business sign competition. The first two businesses to fire the first shots were a music and shoe store that inspired others to get into the game.
Now, more than 13,000 people on Facebook are sitting on the edge of their seats to see what businesses will post next.
The war began when Jim Bohon, a guitar and drum teacher at Bridge Kaldro Music, wanted to start a little friendly sign competition with neighbor Super Shoes. The sign read, “Hey Super Shoes! Wanna start a sign war?!”
“I think that the last 14 months have been so isolating for people, I think to have something light-hearted and fun while they’re still safely at home on their computers, their tablets, their phones that they’re able to see what’s happening between these businesses,” Woodyard said. “To see the lively banter has really made people excited about what’s happening.”

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