General Discussion
Related: Editorials & Other Articles, Issue Forums, Alliance Forums, Region ForumsGoogle bans ads on content, including YouTube videos, with false claims about climate change.
https://www.nytimes.com/2021/10/07/technology/google-youtube-ads-climate-change-misinformation.htmlGoogle said it will no longer display advertisements on YouTube videos and other content that promote inaccurate claims about climate change. The decision, by the companys ads team, means that it will no longer permit websites or YouTube creators to earn advertising money via Google for content that contradicts well-established scientific consensus around the existence and causes of climate change. And it will not allow ads that promote such views from appearing. In recent years, weve heard directly from a growing number of our advertising and publisher partners who have expressed concerns about ads that run alongside or promote inaccurate claims about climate change, the company said.
The policy applies to content that refers to climate change as a hoax or a scam, denies the long-term trend that the climate is warming, or denies that greenhouse gas emissions or human activity is contributing to climate change. Google limits or restricts advertising alongside certain sensitive topics or events, such as firearms-related videos or content about a tragic event. This is the first time Google has added climate change denial to the list. Facebook, Googles main rival for digital advertising dollars, does not have an explicit policy outlawing advertisements denying climate change.
In addition to not wanting to be associated with climate change misinformation, ad agencies, in an echo of their shift away from the tobacco business decades earlier, have begun to re-evaluate their association with fossil-fuel clients. Agencies such as Forsman & Bodenfors have signed pledges to no longer work for oil and gas producers. Calls have increased to ban the industry from advertising on city streets and sponsoring sports teams.
Greenpeace USA and other environmental groups filed a complaint with the Federal Trade Commission earlier this year accusing Chevron of consistently misrepresenting its image to appear climate-friendly and racial justice-oriented, while its business operations overwhelmingly rely on climate-polluting fossil fuels. Exxon faces lawsuits from Democratic officials in several states accusing it of using ads, among other methods, to deceive consumers about climate change. Publications such as the British Medical Journal, The Guardian and the Swedish publications Dagens Nyheter and Dagens ETC have limited or stopped accepting fossil fuel ads. The New York Times prevents oil and gas companies from sponsoring its climate newsletter, its climate summit or its podcast The Daily, but it allows the industry to advertise elsewhere.
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DFW
(54,050 posts)I guess it wasn't considered to contain "unfactual" propaganda......
Roy Rolling
(6,853 posts)This seemingly innocuous step is really gigantic. Major propaganda players like the Russian government are self-funded, but all of the minions who display such shit for profit arent.
This may not eliminate propaganda directly, but it eliminates the Putin wannabes from becoming well-funded. Let them find a real job and stop trolling on social media.
Genuine content like yours should not be affected.
DFW
(54,050 posts)There are far too many out there whose motives are anything but innocuous.
malaise
(267,800 posts)That is all
Kaleva
(36,146 posts)There appears to be growing consensus amongst scientists that we are very near the tipping point or are already past the point of no return.
bucolic_frolic
(42,663 posts)Kaleva
(36,146 posts)Newspaper editors decide what is reported and how it's reported.
DU is heavily censored. A post can be hidden and a member csn be banned
What we don't want is govt. censorship.