21% of Fox News Viewers Trust Network Less
After Texts Revealed in Dominion Lawsuit: Survey
VIP+ Analysis: Exclusive data reveals how private messages from Carlson, Murdoch impacted audience opinions about election fraud.
By Andrew Wallenstein, Gavin Bridge
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More than a fifth of Fox News Channel viewers are less trusting of the cable network in the wake of publicly disclosed text messages and emails from Fox executives and on-air personalities, according to a new survey.
But only 9% of Fox News viewers say they aren’t watching the network as much as they used to, per research provided exclusively to Variety Intelligence Platform by consumer insights specialists Maru Group. (Click to an expanded subscriber version for full results.)
A representative for Fox News told VIP+, “There has been no impact to advertising, with no advertisers dropping or pausing,” and confirmed that viewership levels had not been impacted.
In addition, 13% of Fox News viewers no longer believe the 2020 presidential election was stolen after reading communications in which the network’s stars, including Tucker Carlson and Sean Hannity, were making allegations on TV regarding voter fraud that was inconsistent with what they were saying privately.
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Some good graphics and survey methodology at the link:
https://variety.com/2023/tv/news/fox-news-dominion-lawsuit-viewers-less-trust-1235554399/
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