'A huge, muddy hole': Trump's Mexican resort given brutal review
The New Republic's Alexander Nazaryan recently took a trip to see former President Donald Trump's Trump Ocean Resort Baja Mexico and came away less than impressed. In fact, Nazaryan found that the Mexican Trump resort, which daughter Ivanka Trump once described as "a world-class resort befitting of the Trump brand," to be little more than a "huge, muddy hole." Nazaryan argued that the condo resort cannot even be described as "one of the more luxurious hideaways in the vicinity of the Punta Bandera wastewater treatment plant."
Although Nazaryan allowed that the resort's location offered "glorious views of the Pacific" he added that there were "no bungalows or hotel rooms or even beach chairs from which those views could be enjoyed." Instead, he said, "There was a chain-link fence, an empty guard booth, and nothing else." The writer went on to explain how the Baja resort is symbolic of much of what Trump has done throughout both his business and political careers.
"Trump Baja is a classic Trumpian swindle: grandiose promises that shatter like cheap glass against the hard, unyielding edges of reality," he contended. "For a man who became famous for his forays into the brick-and-mortar business of real estate, Trump has thrived and survived by jumping from one lily pad of fantasy to another, saved at critical moments during his career by bankruptcies and loans, not to mention ordinary Americans willing to hand him their money and their trust."
For good measure, Nazaryan received backup in this assessment from Barbara Res, a former high-level Trump Organization official who delivered a brutal takedown of her one-time boss. "When I worked with Trump, he was a P.T. Barnum,” she explained. “Trump is a fraud. He is a cheat. He is a thief. He is a criminal."
https://www.rawstory.com/trump-baja-mexico/
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Finally! Someone gets it! This is how to win a branding war. It’s counterintuitive.
MAGAt leaders are counting on us to respond tit-for-tat. Don’t fall for it, this is a marketing war, a branding war, not an academic exercise. Merit doesn’t win, perception prevails over reality.
Tom gets it…do you?
What a delightfully perfect description of Dump. 
