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Hope For the Future
http://www.boomantribune.com/story/2013/1/23/131042/257Hope For the Future
by BooMan
Wed Jan 23rd, 2013 at 01:10:42 PM EST
I am not surprised that Fox News watchers were not much in the mood to watch the inaugural festivities but I am shocked that only 22% of their audience was in the 25-54 age range. I think it is safe to say that they didn't do very well with views 24 and younger, so it appears that nearly 80% of their audience was 55 and older. Since advertising rates are tied to the prime 25-54 demographic, this is not good news for Fox's revenues. It is also an ominous sign for the future. Every day that someone dies of old age is a day that Fox will lose audience share.
I still remember the 2010 midterms, so I don't want to predict that the conservative movement is dead, but I think that 2010 was their high water mark. The future will be about managing their decline.
http://www.dailykos.com/story/2013/01/23/1181418/-Fox-News-Is-The-Biggest-Ratings-Loser-On-Inauguration-Day-And-The-Future-Looks-Even-Dimmer
Fox News Is The Biggest Ratings Loser On Inauguration Day - And The Future Looks Even Dimmer
