After 'Gun Appreciation Day,' Organizers Invoke 'Django Unchained' for Follow-Up Campaign
A controversial group's new effort dubbed "What Would Django Do?" looks to bring minorities to its side in the debate over gun control.
Quentin Tarantino is on record blaming firearms for recent mass killings in Newtown, Conn., and elsewhere. So it might come as a surprise to him that a pro-gun group is invoking the director’s current film, Django Unchained, in an effort to woo African-Americans to their side in the debate over gun control.
The group is called Political Media, and it's the same entity that was behind Saturday’s controversial Gun Appreciation Day, which encouraged Americans to show up at various places with a copy of the U.S. Constitution and signs reading, “Hands off my guns.” Larry Ward, president of Political Media, a company that designs websites and organizes ad campaigns for right-of-center organizations, said hundreds of thousands of people participated in Gun Appreciation Day, crowding gun stores and gun shows and demonstrating at various state capitals nationwide.
He’s hoping for similar success with his follow-up effort, dubbed “What Would Django Do?” Ward plans not only a campaign but a nonprofit organization that would bear the name, though he acknowledges he hasn’t sought permission from Tarantino or from The Weinstein Co., the studio behind Django Unchained.
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http://www.hollywoodreporter.com/news/gun-appreciation-day-organizers-invoke-414272
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