(LMAO) Homophobes Threaten Boycott Over Mother's Day Ad with 2 Moms...JCPenny's Answer:

survives..they are in very poor financial shape. If they go belly up the wingnuts will say "seee the American people have spoken"...
when in reality their poor sales have nothing to do with their position on gays.. they have made some serious marketing blunders under their new CEO.

How's life treating you?

I'm recovering from having my right shoulder replaced 6 weeks ago.

Perfect

those one million jerk moms went after them about Ellen whom I adore. Screw this boycott. And good for JC Penny!

thing was stupid. I mean the woman has a successful talk show, wtf was the problem? Oh that's right, because she's a lesbian. So what?! She seems like a decent human being to me, which is more than I can say for those people who had a problem with it. Even my conservative mother thought the Ellen boycott was not right, along with my other conservative family members. Luckily, bigotry doesn't fly in my family, despite their somewhat conservative leanings. Judge a person by the content of their character, not their skin color, gender, sexual orientation or nationality!

It's nice to see the occasional glimmer of the notion that a business has standards beyond the dollar standard.

I believe you are giving to much credit to JC Penny. They believe that they will attract more customers with this ad than lose customers. It does show that 2 moms and 2 dads have become mainstream enough and the inclusion in marketing materials does not threaten a businesses bottom line.

It's still a matter of them not being afraid of the haters. The more we see this as "normal" in our culture (and sadly advertising is a huge part of that), the more accepted it becomes.

I am just saying that JC Penny would not be doing this if it hurt their bottom line.

Glad you're here. Agreed. And it's good news on two levels:

1) they're acknowledging (and clearly, accepting) the realities of a changing and evolving marketplace, and

2) they're recognizing that it DOESN'T hurt their bottom line. Evidently, they see WAY more support out there than opposition.

But you do have a point. Money trumps just about everything. And most companies cave to big pushes like this. Although... I'm not so sure homophobic objections LIKE THIS carry all that much weight anymore, at least outside the Westboro Baptist Church, that is.

In one way or another, we do our best to curry favor.

Are you saying we should be negative about everything since everything in life is marketing?

Have a Coke and a smile!

Coke (tm) has used polar bears in their marketing for awhile. Recently they've started supporting polar bear habitat rescue. It's the right thing to do.


Love JCPenney's response! Don't like it, haters? Here, have some more:

We've come a long way.

Not because of the ad, but because they suck. Check their financials.

but they seem determined to remake their brand. I would like to see more companies embrace fairness and equality.

But that just changed. I need to shop there more often.

The nearest one is 50 miles away.

Applause to them anyway.

and a couple of shirts....going to head out to jcpenny

but this news is most of a year old, isn't it?

I was very impressed the last time I went

And I'm one of those grumpy old guys who is always bitching about clothes shopping. Good prices, excellent service, just a good environment for me. Glad they're taking on the homophobes!

I love that the designers are all grouped and arranged - makes it really easy to move from one area to the next - and I am someone who usually detests shopping

They are redoing the store, a complete remodel and upgrade. The store wasn't busy, but there were customers shopping. The big problem for Penney's is they need more sales associates to help customers. It took me over 10 minutes to find someone, finally had to go to the register and ask for help.

Penney's might see an increase in business if they'd hire more people, I'd guess a lot of people won't spend 10 minutes trying to find someone. The people who helped me were very nice, just hard to find.

I gotta get Dockers and Polos for work anyway and I'd rather it be from someone who publicly stands up for things I believe in. They don't carry everything I need but enough that I can spend some dollars there every year. And I wrote them a letter thanking them and telling them why, too. They need to hear they are doing good even if you can't get to one for some shopping right now.

are soon going to have to live in a cave off of guano if they boycott every product or store or company that supports equality.

who ever designed this and whoever okayed this - you are to be congratulated on a job well done.

Hey, same-sex couples are here, TOO. They preside over happy and whole homes and families. They raise wonderful, happy, and well-adjusted children in an atmosphere of compassion, partnership, creative problem-solving, tolerance, and love.

And that's a bad thing - how????

The homophobes of the world just need to grow up and get over it. And realize they live in an evolving world.

going to need clothes and shoes as they grow.

It's not like a gay couple could ever have an "oops" baby.

When you really want to have kids, I think you are automatically going to be a better parent than someone who doesn't. You are ready to drop all of the other stuff in your life and you are willing and eager to focus on your kids.

If at some point someone was to do a study on children raised by same sex parents and children raised by "traditional" heterosexual parents, I'd bet that the children of same-sex parents will statistically do better solely because they are more likely to have more parent/child engagement for the reason I cited above.

Yup, homophobes are a dying breed. I know, I use to be one.

These couples really want children. They adopt. They voluntarily AND willingly go through the long slog of surrogacy, and even, for women spouses, the sometimes even life-threatening challenge of in vitro fertilization. I remember interviewing soap opera star Diedre Hall once, shortly after she and her husband mounted a herculean effort to conceive. It was all in vain. They tried several times - to the extent that she was finally told that she couldn't afford to put her body through that physical ordeal anymore. It put her in a coma. She was told that if she tried even once more it would probably kill her. So they turned to a surrogate mother. NONE of that is cheap, nor is it a swiftly-dispatched-with process, nor is it without risks of ALL kinds. And these couples enter into that willingly, even eagerly.

When I think of how physically arduous pregnancy was for my body, I can only imagine what happens when one is taking injections and undergoing surgery and on monitors all the time and bedridden some of the time. At least I was able to work. She was incapacitated. Thankfully briefly, but still! It is hard enough to have a baby when your body is physically building it. When you think of same-sex couples and the ADDED lengths of rapids they have to paddle through, well, if I'd had any conflicted feelings about it, this willingness to go through an ordeal to become parents would erase any doubt in my mind. These couples want a child (or two) in their lives.

EVERY child should be a wanted child. We have far too many who aren't.

But you better get to your nearest Penny's store asap because they need help!

J.C. Penney Is Awash In Red Ink: $552 Million Q4 Loss And Customer Flight
2/27/2013 @ 6:56PM

Struggling J.C. Penney swung to a dramatic loss in the fourth quarter, a dismal period that will do little to raise hopes about new CEO Ron Johnson’s turnaround.

J.C. Penney lost $552 million, $2.51 a share, after earning $291.4 million, $1.28 a share, a year earlier. Excluding one-time items, J.C. Penney lost $427 million, $1.95 a share. Analysts had predicted J.C. Penney to lose 28 cents.


Revenue declined by 28.4% to $3.8 billion. Comparable store-sales fell by 31.7%, one of the clearest signals in today’s report clear that customers are continuing to abandon the 110-year-old department store.

Shares of J.C. Penney fell 15% in after-hours trading.

Investors hoped for any sign that J.C. Penney’s turnaround is starting to take hold. Already, new CEO Ron Johnson has reversed some strategies: bringing back sales, coupons and clearance racks. He’s said 2013 will be the make-it-or-break-it year for the company. “This is the year that the new JCP takes shape,” Johnson said today. (He prefers calling the company JCP, not J.C. Penney.)

http://www.forbes.com/sites/abrambrown/2013/02/27/j-c-penney-posts-wider-than-expected-552-million-loss-holiday-sales-fell-28/

... do work, and I expect even more to work now that social media is in play. Dominos and the other rightwing pizza corporations who suffered serious losses during the election have had to hustle and give away tons of free and/or cheap pizzas, in order to repair the damage they did... on purpose.

Check out Ethical Consumer for info on successful boycotts against Nestlé, Fruit of the Loom, Kimberly-Clark, Donna Karan and the DKNY brand, and several others in recent years.

What's truly stupid about homophobes and business decisions is that money is the same shades of green, no matter who uses it to buy stuff.

Domestic same store sales grew 4.7% during the fourth quarter versus the year-ago period, and 3.1% for the full year, continuing the positive sales momentum in the Company's domestic business. International also posted strong results with same store sales growth of 5.2% for both the quarter and full year periods.
http://www.prnewswire.com/news-releases/dominos-pizza-announces-2012-financial-results-193804341.html

I think I will change that.

around here but I could check them out online. The opposite of Penny's seems to be Macy's that has donald trump front and center with his stupid birthism Crap.

That company is not going to make it through 2013.
So, if you like them for their ads - you better clip, laminate and save them.

that assertion. It's highly likely that they'll go bankrupt sometime this year.

They're going the way of Montgomery Ward's.

Here's a fairly good analysis of Penney's declining position, and why they might not be around much sooner: http://finance.yahoo.com/blogs/breakout/j-c-penney-last-shot-survival-130455628.html

If they don't turn things around, and damned soon at that (like within the next quarter), I don't think they'll be around come Christmas 2013, or if they are, it's going to be a "Going out of business sale" event.

:middlefinger:

better (though still not as fast as it should) when it comes to attitudes toward our LGBT friends, neighbors, and family members.

Ellen.. how'd that work out for the homophobic creeps?

Those haters aren't in the majority that they think they are. They just have some big RW mouths pushing their bullshit. Most decent people think less and less of them every time they open their mouths to expose their rusty souls.

There is nothing that JCPenney would like more than the American Family Association calling for another boycott.

"That could be two neighbors... or two siblings... or a gay couple... Hey, there's a sale at Penney's!"



================

I'm hard to fit and I find clothes that fit me there more so that other places.

Through their website if necessary.

That, at it's core, is just messed up.

K&R.

And I really love when they get taken down a peg or two.