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Tue Apr 2, 2013, 04:32 AM

HBO admits piracy is a ‘compliment’ that doesn’t hurt sales

While some companies are looking to end piracy across the entertainment industry, one major player doesn’t think it’s quite the crisis it’s often made out to be. HBO’s hit show Games of Thrones is the most-pirated TV show on the Internet with more than 4 million illegal downloads per episode, however the company’s programming president Michael Lombardo believes piracy is a “compliment” to the show and has actually helped sales. In February, Game of Thrones season two was released to record-setting DVD sales, becoming the company’s biggest first-day home video release with sales of 241,000 units, an increase of 44% over season one, and sales of individual episodes reached 355,000, up 112% from season one.

“I probably shouldn’t be saying this, but it is a compliment of sorts,” Lombardo said to Entertainment Weekly. “The demand is there. And it certainly didn’t negatively impact the DVD sales. [Piracy is] something that comes along with having a wildly successful show on a subscription network.”

Despite being the most pirated show on television, Games of Thrones is also the network’s top money-maker.

“If you look at aggregate of international and DVD sales — which are the two revenue streams we look at since we’re not selling it domestically on another platform — yes, absolutely, in terms of shows we have on now,” Lombardo said.

http://news.yahoo.com/hbo-admits-piracy-compliment-doesn-t-hurt-sales-035946132.html

39 replies, 4680 views

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Reply HBO admits piracy is a ‘compliment’ that doesn’t hurt sales (Original post)
Sherman A1 Apr 2013 OP
BainsBane Apr 2013 #1
harmonicon Apr 2013 #2
Kolesar Apr 2013 #5
cbdo2007 Apr 2013 #7
Kolesar Apr 2013 #8
dixiegrrrrl Apr 2013 #16
Logical Apr 2013 #28
cbdo2007 Apr 2013 #34
Post removed Apr 2013 #35
dixiegrrrrl Apr 2013 #13
tridim Apr 2013 #6
Phillip McCleod Apr 2013 #20
BainsBane Apr 2013 #21
Phillip McCleod Apr 2013 #22
BainsBane Apr 2013 #24
Phillip McCleod Apr 2013 #25
davidpdx Apr 2013 #3
Comrade_McKenzie Apr 2013 #4
frylock Apr 2013 #10
displacedtexan Apr 2013 #14
frylock Apr 2013 #15
displacedtexan Apr 2013 #19
Logical Apr 2013 #26
frylock Apr 2013 #9
Yavin4 Apr 2013 #11
mainer Apr 2013 #12
Starry Messenger Apr 2013 #17
Hayabusa Apr 2013 #18
Logical Apr 2013 #23
FreeState Apr 2013 #30
Logical Apr 2013 #31
SecularMotion Apr 2013 #38
displacedtexan Apr 2013 #36
Initech Apr 2013 #27
graham4anything Apr 2013 #29
gvstn Apr 2013 #32
brooklynite Apr 2013 #33
spanone Apr 2013 #37
cbdo2007 Apr 2013 #39

Response to Sherman A1 (Original post)

Tue Apr 2, 2013, 05:02 AM

1. cool, how do I pirate Games of Thrones?

Pointers anyone? Feel free to PM me if you prefer.

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Response to BainsBane (Reply #1)

Tue Apr 2, 2013, 05:21 AM

2. Google "game of thrones" and "download," maybe?

... or, if you prefer streaming, maybe google "game of thrones" and "streaming."

Oh, that first website you're going to need is http://www.google.com It's great at answering these sort of questions.

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Response to harmonicon (Reply #2)

Tue Apr 2, 2013, 06:56 AM

5. Those file sharing websites transmit computer viruses

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Response to Kolesar (Reply #5)

Tue Apr 2, 2013, 01:09 PM

7. not that I know how to do this....

but download a bittorrent client like uTorrent and then go to a site like thepiratebay.com and type in "game of thrones eztv" and then download it. eztv shows are safe and not viruses, at least that's what my friend told me.

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Response to cbdo2007 (Reply #7)

Tue Apr 2, 2013, 01:55 PM

8. I'll bookmark this for future use

If I remember I have the bookmark.
I feel like playing in the dirt now.

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Response to cbdo2007 (Reply #7)

Tue Apr 2, 2013, 04:42 PM

16. or just go to eztv dot com

and hit magnet link under the show page.

Your friend told me that.

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Response to cbdo2007 (Reply #7)

Tue Apr 2, 2013, 06:18 PM

28. Any ideas how to shop lift? n-t

 

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Response to Logical (Reply #28)

Tue Apr 2, 2013, 09:05 PM

34. So, you're equating downloading tv shows with shoplifting....we get it.

Thanks for your input! I'm sure you're a 100% law abiding citizen.....or at least the things you do, I'm sure you find your own ways to justify to yourself why they're right in your situation. Good luck with that!

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Response to cbdo2007 (Reply #34)


Response to Kolesar (Reply #5)

Tue Apr 2, 2013, 04:33 PM

13. the "trusted" sites are pretty safe.

from what I have read, of course......

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Response to BainsBane (Reply #1)

Tue Apr 2, 2013, 08:25 AM

6. Self delete

Last edited Tue Apr 2, 2013, 10:43 AM - Edit history (1)

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Response to BainsBane (Reply #1)

Tue Apr 2, 2013, 05:42 PM

20. downloading is time-consuming..

 

..infections abound and those files are BIG. plus while both are illegal, only downloading leaves a copy of the movie on your drive.

steaming is better but then you have ads and popup ads and redirects. so here's what ya do..

install 'adblock plus' add-on (for firefox OR chrome.. no internet explorer) to first put the kibosh on ads or you'll just get frustrated when you click on the following link

http://www.free-tv-video-online.me/internet/game_of_thrones/

do those two things (adblock and that european website) and all your terrible illegal prayers will be answered.

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Response to Phillip McCleod (Reply #20)

Tue Apr 2, 2013, 05:43 PM

21. Thanks!

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Response to BainsBane (Reply #21)

Tue Apr 2, 2013, 05:53 PM

22. ;)

 

this conversation never occurred.

oops. is this a *public* forum?

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Response to Phillip McCleod (Reply #22)

Tue Apr 2, 2013, 06:03 PM

24. if HBO doesn't care

why should anyone else? We're flattering them.

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Response to BainsBane (Reply #24)

Tue Apr 2, 2013, 06:06 PM

25. right?!

 

i flatter them all the time. i flattered them sunday night within minutes of s3e1 airing.

i'm feeling fairly complimentary toward AMC these days as well.

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Response to Sherman A1 (Original post)

Tue Apr 2, 2013, 05:41 AM

3. Cool

I won't feel bad when I download The Newsroom.

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Response to Sherman A1 (Original post)

Tue Apr 2, 2013, 05:48 AM

4. Funny how the one time I've been scolded for it by my Internet provider...

 

It was an HBO show.

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Response to Comrade_McKenzie (Reply #4)

Tue Apr 2, 2013, 04:13 PM

10. yeh, i got dinged downloading a copy of deadwood..

missed the episode the previous evening and I don't do DVR.

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Response to frylock (Reply #10)

Tue Apr 2, 2013, 04:35 PM

14. One Eureka episode caused Comcast to write me a letter

I had no idea what to do with a Pirate Bay torrent after clicking Download, but Comcast assumed I was some kind of evil download thief. I didn't know it was illegal because in 2002 Michael Moore had sent me (and several thousand other people) a link to download one of his films. I thought it was a link to watch the movie, but that didn't work. Anyway, Comcast threatened me because of one episode of a show I had already paid them to watch, and I didn't even have the first idea what to do with a torrent file.

Which brings us to 2013... If I knew anything at all about downloading today, I would get an invitation to join a private tracker in... let's say, England, and I would use UTorrent and some kind of TV player like Roku or WD Live Plus to play .avi files on my big screen.

Of course, I don't know anything about this stuff.

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Response to displacedtexan (Reply #14)

Tue Apr 2, 2013, 04:40 PM

15. I have WD Live Plus on my bedroom set and a Dell Zino 410 in the TV room..

hooked up to a 3TB external drive. I don't know what to do with them either.

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Response to frylock (Reply #15)

Tue Apr 2, 2013, 05:27 PM

19. Ooooh, I would be jealous if I knew what you were describing

I have a 1.5 T external drive and two 100 Gig drives for the stuff I know nothing about. And Oscar screener season would be one of my favorite times of the year. How about you?

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Response to displacedtexan (Reply #19)

Tue Apr 2, 2013, 06:07 PM

26. LOL, bet you would brag about shoplifting also. Or stiffing a restaurant. How GOP of you! n-t

 

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Response to Sherman A1 (Original post)

Tue Apr 2, 2013, 04:12 PM

9. gee, no shit?

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Response to Sherman A1 (Original post)

Tue Apr 2, 2013, 04:15 PM

11. Salladhor Saan approves

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Response to Sherman A1 (Original post)

Tue Apr 2, 2013, 04:23 PM

12. Some authors are saying the same thing

That piracy helps spread their name, which is more valuable than lost royalties because it generates future sales.

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Response to Sherman A1 (Original post)

Tue Apr 2, 2013, 04:47 PM

17. I would gladly pay a small rental fee to watch the shows I want when they are broadcast.

I just can't afford a large bill for tons of things I will never watch. I usually end up buying the dvds too. But it is more fun to watch the shows when everyone is watching them and you can talk to friends about them.

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Response to Sherman A1 (Original post)

Tue Apr 2, 2013, 04:59 PM

18. That's because

Most people can't really afford HBO just for the one show and want to see it as it airs before making a decision to buy the DVD set.

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Response to Sherman A1 (Original post)

Tue Apr 2, 2013, 06:00 PM

23. Great, all we need for some clueless DUers to try to justify stealing music and movies. n-t

 

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Response to Logical (Reply #23)

Tue Apr 2, 2013, 06:36 PM

30. Exactly - Piracy cost me a good job

We went from millions in sales into debt in a matter of two years, all because people started to pirate our content rather than buy it. Piracy kills jobs.

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Response to FreeState (Reply #30)

Tue Apr 2, 2013, 07:06 PM

31. Wow, sorry! Discussing it on the DU should be an automatic ban. People love free crap. n-t

 

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Response to FreeState (Reply #30)

Tue Apr 2, 2013, 09:54 PM

38. I hear HBO is hiring

 

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Response to Logical (Reply #23)

Tue Apr 2, 2013, 09:36 PM

36. No one said anything about stealing.

As I understand it, it costs about the same to download content as it does to buy it in a store.

But I suppose you know more than any of the rest of us.

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Response to Sherman A1 (Original post)

Tue Apr 2, 2013, 06:13 PM

27. It never was or is ever about piracy. It's about maximizing profits.

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Response to Sherman A1 (Original post)

Tue Apr 2, 2013, 06:20 PM

29. headline--ex-HBO head Lombardo, 2014 frets about careless remark he made in 2013

 

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Response to Sherman A1 (Original post)

Tue Apr 2, 2013, 07:31 PM

32. Programming president, Michael Lombardo

May believe piracy is a compliment but I don't think HBO corporate feels the same way.

When I used to frequent torrent sites, I would say that 80% of the "cease and desist" letters that people received were for violating HBO's copyright. You can't have that kind of reputation unless you are actively monitoring who is downloading/uploading your shows. They vigorously protected The Sopranos episodes and I suspect they still monitor what is going on regarding the downloading of their shows whether the head of programming cares or not.

Anything HBO, I would be looking for a direct download rather than torrent. Or wait six months and get it at the library.

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Response to Sherman A1 (Original post)

Tue Apr 2, 2013, 07:39 PM

33. Tell me, can I walk into your house and watch your TV?

It doesn't cost you anything more, and you'll appreciate the fact that I like your TV choice.

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Response to Sherman A1 (Original post)

Tue Apr 2, 2013, 09:43 PM

37. hbo only speaks for hbo. pirating is stealing, plain & simple.

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Response to spanone (Reply #37)

Wed Apr 3, 2013, 10:42 AM

39. I think of it more like civil disobedience....

They have the technology and the ability to make shows available in a fair and profitable manner to everyone and they refuse to do it because the cable companies have a monopoly and you have to subscribe to some type of cable service (still in 2013) to be able to get the premium channels, even if that's all you watch.

In the next 5-10 years the future of TV and Movies is the same as what's happened in the music industry. Imagine Netflix streaming with 100,000 more options all available at the push of a button for $25/month. All new shows from all networks, and full catalogs of just about any past show you can think of. Any movie you can think of, all available on demand, anytime.

Hell, even on network shows, which are available for free on the network website the day after the show airs, the technology is there to be able to watch them with no problem......but they just can't get it to work properly and whenever I try it on NBC.com or CBS.com or wherever it locks up half the time and doesn't work.

If you think it's a fair playing field in music, movies, and tv shows with the consumer vs the corporation, it isn't nearly as black and white as "downloading is stealing". Look at digital movies....you buy a movie on DVD and there are free programs available that will rip it to your computer so you can watch it on your portable device. You are doing what you want to do with something that you own. That wasn't good enough for the movie studios....so they copy protect the DVD and then SELL you the digital copy along with the DVD for an extra $5. Nobody is here accusing them of stealing.

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