IMAX Has a New Home Theater for Your Very Big, Very Nice House

[n2doc]

By Justin Bachman

For the guy who has everything, here’s something you won’t find in even the most awesome man cave: A personal IMAX theater system. Assuming you have the resources—it’s a $2 million installation, minimum—and the space (all screens will be at least 20 feet wide), then IMAX (IMAX) has a product to sell that promises to make a current home theater projector look about as jaw-dropping as your Grandma’s 1989 Trinitron.

The company expects to install one of its first home systems later this year in a new 11,000-square foot Miami Beach house being built by Ahmad Lee Khamsi, a South American cable television executive. Other buyers have requested anonymity. “We saw a big gaping hole in the opportunity to provide a superlative experience in the home,” says Brian Bonnick, IMAX’s chief technology officer, arguing that most current home theater installers, even at the highest end of the market, must resort to “taking a lot of expensive parts and plugging them together. There’s really nobody out there providing a fully integrated solution.”

That’s where IMAX sees a niche market: film fans who can easily drop $2 million and tend to skip their local cineplex. Family Guy creator Seth MacFarlane and actors Tom Cruise and Arnold Schwarzenegger are rumored to be considering the new IMAX system.

The equipment is similar to the two-projector system IMAX has installed in 606 commercial theaters in 53 countries. It’s 3D-capable and projects the image onto a curved screen that typically stands floor to ceiling. A multi-channel sound system places speakers around the room and microphones continuously monitor their output to provide instant tweaks, keeping the sound mix optimized. Technicians in IMAX’s operations center monitor each theater’s performance around the clock and can make roughly 90 percent of necessary adjustments remotely, Bonnick said.

more

http://www.businessweek.com/articles/2013-06-07/imax-has-a-new-home-theater-for-your-very-big-very-nice-house#r=hpt-ls

[NYC_SKP]

1. Whomever can afford that

Should be fed along with their assets to the poor.

[Politicalboi]

2. I would think

Someone would have come up with a paint to paint your wall to be like a movie screen and your computer would project it.

[jmowreader]

3. The article says most of the people buying these things have "chosen to remain anonymous"

And I think there are two reasons for that.

Reason one should be obvious to anyone: if it gets in the paper you bought a $2 million TV, the IRS and DEA are going to have a little look at your finances.

And the other reason: most of the buyers are probably megachurches, because nothing says "we live a Christ-like life" like spending $2 million on a TV so you can play Madea movies and The Passion of the Christ on a 20-foot-wide screen.